Category: Marketing

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Marketing

Don’t Let Covid-19 Stop Your Customers

Don't Let Covid-19 Stop Your Customers

Due to the Coronavirus outbreak, various businesses and markets have been disrupted and shifting their focus to digital marketing and web solutions. 

With an expert web design solutions and one simple service, DNA Web Studio understands your business and what it takes to build creative and responsive websites that deliver measurable results and provide the end-user with a rewarding experience.

As an experienced web design company Lincolnshire, DNA Web Studio’s website design will give your business greater credibility and the ability to connect with your audience. The design process incorporates the requirements and ideas of the clients which is when the expert design team gets to work on bringing your website to life. This allows us to seamlessly bring together your branding, the correct design and a user experience that will drive sales forward. 

DNA Web Studio has a team of coding experts, UX design wizards and analysts that thrive on data. The websites created are mobile-friendly and responsive ensuring it supports the success of your business by giving seamless user experience, simple back-end management, and secure browsing. 

Our team can even take care of your web hosting too, even in the current pandemic times.

In response to the outbreak, creators, innovators, and marketers across the world have responded quickly with a bunch of ideas and innovations to the urgency posed by the pandemic by not letting the situation harm the business and come in the way of their customers.

Through this article, we’ll cover the aspects like uses of marketing, Search Engine Optimisation (SEO), Pay-Per-Click (PPC), use of landing page to increase sales, and contactless collections used by marketers and customers during this pandemic time.

This article will also help marketers around the world to strike a balance between protecting public health and ensuring they won’t run out of business.

Everything you need to know about the Uses of Marketing

Traditional Marketing is one of the oldest non-digital forms of marketing used to promote products and services through print, broadcast, newspapers, and billboards.

Due to advancements in technologies and opportunities various marketers are facing new challenges, competition and opted digital means for their survival.

Digital marketing focuses on an extensive approach in the selection of service, product, and brand by using mainly the Internet as a medium to promote. 

Some uses of marketing are:-

  1. Customer Engagement – Marketing helps in encouraging customer communication and building relationships. It is one of the most important techniques through which the company can distribute their messages to the target audience and making customer engagement. Social media plays an important role in improving the quality of services being provided by businesses over the digital network.
  1. Branding and Reputation – Marketers target consumers by bringing their products closer and setting up images about their brand, also known to be branding. Due to the ever-changing market and the changing role of consumers, value, and reputation are becoming more important. As the business grows over the years, the reputation associated with it also grows, thus, determining branding and brand equity.
  1. Act as a communication channel and build the relationship – Marketing acts as a communication channel for marketers to inform their customers about their products, services, promotional campaigns, or value. It helps in creating awareness and simultaneously helps in building trust and loyalty among its customers. Segmentation and delivering products right on time helps in building customer relationships with the brand.

Search Engine Optimisation (SEO)

SEO is one of the digital marketing techniques that helps in improving the website’s search rankings in search result pages by increasing the website’s content relevant to the items searched. 

SEOs use an algorithm that is updated regularly making optimisation a target for advertisers. The higher the rank, the more visitors it will receive based on search results.

One of the questions that emerge in the minds of people is how optimisation or SEO works?

The answer to the question is – SEO checks across various factors like Crawlability, Mobile-friendliness, webpage speed, keyword search results or search intent, backlinks, content quality, visitors on the site, and other algorithmic-based factors to show the best and relevant result to its visitors.

DNA Web Studio helps your business to stay on top of SEO trends by implementing a proactive approach and strategies designed to get your brand noticed. DNA Web Studio SEO team of experts is based in Lincolnshire that creates the most profitable and sustainable SEO strategy.

Through in-depth analysis, SEO monitoring, web engagement, profile building, and Reactive & Proactive technical approach, DNA SEO Lincolnshire knows everything about SEO. The technical SEO team can help your business with Comprehensive Technical SEO Audits, App Store Optimisation, Website Architecture Review, Google Penalty Removal, Mobile SEO, and much more. Their ability to identify what works ensure you see a strong return on investment.

Pay Per Click (PPC)

PPC or Pay per Click is an advertising tool that uses search engine advertising to generate clicks to your website and earn through it. It is used by advertisers on the company’s website and the earnings are generated for each click or the visit by the customer. 

Similar terms like CPC (Cost per Click), CPM (Cost per Mile) and PPM (Pay per Mile) are used in online advertising and marketing.

Advertisers and Marketers run ads through virtual images or video-based platforms. Some of the advertisements that use PPC framework includes:-

  • Display Ads
  • Web Banner Ads
  • Pop-Up Ads
  • Frame Ads
  • Overlay Ads
  • Sponsored Ads
  • Skippable and Non-Skippable Ads

DNA Web Studio provides you with High Performing Ad Campaigns PPC services. As a highly reputable PPC agency in Lincolnshire, they have the ability to identify the right PPC strategies by adopting a methodical and data-driven approach to complement business goals and attract the right audience. 

DNA Web Studio is Google Certified Ads specialists and Bing Experts that provide tailored and cost-effective Ad Management campaigns and are considered an expert PPC digital marketing agency Lincolnshire.

How Landing Pages Help Increase Sales?

Landing Page appeared on the web to precise the place where visitors lay right down to do a particular action, then leave quickly after doing this action, or maybe ignore it. They ought to be a separate webpage that sets apart from the main website.

They reflect the marketing message targeting a specific category set of the potential audience. There are lead generating and click-through landing pages that are limited to the target audience and others to directly influence or make a purchase respectively.

A landing page is a key driver of Sale as:

  1. Retaining Customers – Landing page consists of mailing recipients to directly communicate and influence a buying decision as compared to PPC campaigns that are hoping to bring the potential customer on the site instead of driving a sale.
  1. Increase in the Conversion – Landing page increases the opportunity in landing an actual sale and increasing the conversion rate.
  1. Increased Sales – The conversion rate might drive a buying behavior, thus, leading to a potential sale. The landing page helps bring potential new visitors and leading to higher ROI and sales.

Contactless Collection

Due to the outbreak and lockdown measures for social distancing, people have shifted towards contactless or Click to pay options to avoid any human contact while making physical or cash payments. 

Businesses and Marketers have implemented contactless collection at the time of the pandemic. Some of the options are:

  • Automated Check-Out and Self Service Machines
  • Contactless Payments via RFID tech, mobile wallets, etc.
  • Contactless home delivery 
  • Online Banking Payments
Categories
Design Marketing

Importance of Co-Incident Branding

Importance of Co-Incident Branding

Due to the ever-changing market and the changing role of consumers, brand value, and reputation are becoming more important. As the business grows over the years, the reputation associated with it also grows, thus, determining branding and brand equity.

Branding is a marketing practice where marketers target consumers by bringing their products closer and setting up images about their brand. This helps to spot a product and distinguish it from other products and services.

Branding is completely critical to a business due to the general impact it makes on your company. It’s about how you distinguish yourself from the competitors and clarifying what is it you offer that gives you the position of higher choice.

Co-Incident branding has occurred as a new phenomenon in marketing gaining more and more importance, both in academic as well as practitioner circles with estimated annual growth rates around 46%. 

After reviewing and analysing various research papers and case studies, we’ve compiled and come up with this article to help you understand everything about co-incident branding or co-branding and its importance in marketing.

All you need to know about Co-Incident Branding

Co-Incident Branding is usually used interchangeably with a spread of terms like Co-Branding, Collaborative Branding, Brand Alliances, Symbiotic Marketing, Joint Branding, or cross-promotional Branding.

In defining the term co-incident branding there are different approaches to be found in contemporary literature starting from very narrow to broad descriptions. Co-Incident Branding, may be defined as a marketing strategy that utilizes multiple brand names incidentally, intentionally, or unintentionally on service as a part of a strategic alliance, wherein it was not intended to be marketed or branded at the very first instance.

Also referred to as an incidence brand partnership, co-incident branding (or “co branding”) encompasses several different types of branding collaborations, typically involving the brands of a minimum of two companies. Each brand is seen as a strategic alliance, contributing to its own identity that was not earlier intended to make a melded brand with the assistance of unique logos, brand identifiers, and color schemes.

It can also make a product less vulnerable to copying and plagiarized by private-label competition.

Importance of Co-Incident Branding

Co-Incident branding may be a useful strategy for several businesses, seeking to extend their customer bases, profitability, market share, customer loyalty, brand image, perceived value, and price savings. Various sorts of businesses, like retailers, restaurants, carmakers, and electronics manufacturers, use co-branding to make synergies supporting the unique strengths of every brand.

Also Read: The Meaning, Significance, and Benefits of Social Media Branding

Simply put, co-incident branding as a technique seeking to realize market share, increase revenue streams, and maximize customer awareness. 

Here are some important features of Co-Incident Branding.

  1. Collaborating and building relationships – Co-Incident Branding is often spurred by two (or more) parties consciously deciding to collaborate on a specialized product or sometimes created as a form of an incident that was not meant. It might result from a corporate merger or acquisition as how to transfer a brand related to a well-known manufacturer or service provider to a better-known company and brand. 

Co-Incident Branding can see quite just name and brand associations; there can also be a sharing of technologies and expertise, capitalizing on unique advantages of every co-branding partner.

  1. Reputation – The image it conveys is more specific, so companies must consider whether co-incident branding can yield benefits or if it might alienate customers familiar with one name with a well-known product identity. 

Companies should choose co-branding partners very carefully, since the maximum amount as a corporation can enjoy a relationship with another brand, and there also can be risks.

  1. Bigger Customer Base – Co-Incident branding tends to make an overall marketing synergy by creating a bigger customer base that mixes the prevailing customer base of the brand pairs, highlighting the simplest features of each brand. Businesses operating online also hold the added visibility of their business website and other properties so on further promote the campaign.

Advantages of Co-Incident Branding

There are several advantages related to co-incident branding which includes:

  • Increased trust of consumers over the merchandise
  • Increased income from sales
  • Technological benefits wider scope due to joint advertising
  • Increased access to new financial sources
  • Better image of the merchandise through the association with other renowned brands

Instances of Co-Incident Branding or Co-Branding

Nike and Apple – This is a real example of successful co-branding. Nike determined that its customers who are runners wish to hear music once they exercise or want to track their progress. This incidentally led the corporate to make a partnership with Apple so that customers can do both.

Apple Watch series combined with Nike watch straps and partnership is one such example of a successful product. The built-in Apple Watch OS microchip will display user statistics like time, distance, and speed alongside the number of calories burned. The latest version of Apple watches series 5 brings significant improvement in health and fitness tracking, conducting an ECG right through the app by collaborating with the health institutions and hospitals.

MasterCard and Apple Pay – Both MasterCard and Apple have joined hands in making transactions cashless. MasterCard became the primary company that supported Apple Pay. 

This provided Apple with a generous customer base, tweaking its service alongside providing MasterCard fresh features and performance, which was exclusive to its customers. After this, Apple has also allied with other MasterCard companies to expand the customer base.

Categories
Marketing

The Power of Local Keywords for your Website

The Power of Local Keywords

Researching keywords plays a vital part in both Search Engine Optimisation (SEO) and Content Optimisation since the beginning. But it’s sometimes hard to settle on the proper terms for Google. 

There’ve been tons of changes in search behavior and search guidelines within a previous couple of years, and they’re constantly evolving. SEO plays an important role in hunting and looking for keywords to rank your webpage.

SEO is one of the digital marketing techniques that helps in improving the website’s search rankings in search result pages by increasing the website’s content relevant to the items searched. SEOs use an algorithm that is updated regularly making optimisation a target for advertisers. The higher the rank, the more visitors it will receive based on search results.

“Google’s Search Engine gets over 4 billion search queries per day, which is approximately 2.8 million search queries per minute for everything you require your content should focus on”.

If you would like your sites, content marketing, and email marketing to deliver optimal results, then you need to understand the way to research and use keywords within the current environment. 

Through this article, you’ll have an entire understanding of keyword research, from changes in searching to the way to use keywords to enhance content creation and content promotion.

Understanding everything about a Keyword

Keywords are simply: 

  • Words or phrases in your web page which makes it possible for the users to succeed in via Search Engines.
  • Words and phrases that describe the topics you write on.

In a perfect world, these keywords are an equivalent technique in bridging the gap between your content and your audience, and helping them to seek out.

Keywords are a critical component of the strategy; optimising your site for specific ones, giving you the facility to regulate which searches you rank for. To achieve success, you would like to start by picking the proper keywords. Over time, you’ll gather data that helps you identify which of your keywords are most successful, and which of them need more work.

“Research shows that 97% of individuals only check out the primary page of search results”, which means if you get a keyword wrong, then you’ll miss out on the advantages of getting organic traffic when people click through to your site from an inventory of search results.

Keywords are a crucial SEO ranking factor that Google uses when it’s deciding where to rank your content in search results.

Keyword Research 

Keyword research is the practice of finding the terms that potential visitors or users enter into search engines which are in-turn used for content creation and marketing. 

Keyword research helps you get into your customers’ heads by finding topics to incorporate in your content strategy. Once you know what your audience is trying to find, you’ll optimise your content to deliver the outcomes they might have.

It’ll also help with Pay per Click (PPC) advertising and competitive research.

By researching keywords that are having a high volume of searches per month, you’ll be able to identify the type of content you simply want to make content on. By researching keywords for popularity, search volume, and general intent, you’ll able to tackle the questions that the potential or target audience wants answers to.

How to optimise your website with the power of local keywords?

As you go about your local keyword research, you can use tools like Google’s Keyword Planner, SEMrush, etc. to source search volume data for your location.

Don’t restrict yourself to only your location. Expand the search to include nearby, distinct locations. 

Once you’ve got an inventory of local keywords to focus on, create a content and SEO plan for targeting each term.

Also Read: Get Your Website Content Right

Google has been working toward producing more localised search results. A few years ago, search engines would yield the same results for people running the same search in Lincolnshire as they would in London.

Since then, Google has taken a more local-first approach when ranking search results. It favors businesses with a local listing in proximity to the person conducting the search. 

It’s not just on the basis of location that they’re tailoring their search results. They’re also accounting for your personal choices and preferences.

How to Pick the Right Local Keywords?

Now that we’ve covered the significance of keywords and the role of search localisation, how do you pick the right keywords?

Here’s a three-step approach that can help you with your local keyword research.

  1. Leverage Industry Keywords – Your objective is to identify commonly used phrases that people will use to search for your business. The first step is identifying words or phrases people use when describing your products or services.

Put yourself in their shoes. Try to think about what they would type in search engines to find a business like yours. Brainstorm and compile a list of local keywords and phrases that are relevant to your industry.

This list forms the basic foundation of your main keyword research.

  1. Use Keyword Modifiers – The next step to find the right local keywords is to come up with modifiers that people will use in their searches. Modifiers include words that can be used to describe an event, a quality, a type of product, or other associable words.

Examples are like: Marketing, web hosting, web design, etc.

  1. Research Local Keywords – Finally, you want to identify keywords for your local SEO that pertain to your geographic location. Consider the various locations and areas you service and where your customers are from.

If you are a digital marketing company based in the UK, then include area names, city names, places, etc. in your content or post. Account for where your target audience lives or works when picking these local keywords.

For example, the web hosting agency may target keywords as: best web hosting in the UK or web hosting provider in Lincolnshire, etc.

Once you’ve got a final list of keywords, then you’ll use this information in many places in your content including:

  1. The title of your page – is a start line for Google determining relevance, and it’s the clickable link you see in search results.
  2. The Meta description – provides the outline that’s below the clickable link and helps people plan to click – or not.
  3. Social Media Links – If you’re sharing site content, this might already be a part of the title, but you’ll also help people refine their searches by adding an appropriate hashtag, which is additionally effectively a keyword.

You need to stay reviewing those keywords from time to time too. In other words, you would like to live the success of the keywords that your site is optimised for.

Categories
Development Marketing

GDPR : The Ins and Outs

gdpr-ins-and-out

As of May 2018, explicit consent is to be required to access the knowledge people give to organizations. Under the new rules, companies will not be ready to use long terms and conditions that don’t inform the reader about consent. Failure to demonstrate consent as outlined in these new guidelines will result in fines. here are some of the insights of General Data Protection Regulation.

As per a new set of laws, all companies will need to notify data breaches, which must be done within 72 hours of first becoming conscious of the breach. The goal here is to strengthen data privacy and therefore the rights of EU citizens online.

General Data Protection Regulation (GDPR) | Explained

GDPR or European Union General Data Protection Regulation can be defined as a long list of regulations or set of data privacy laws for the handling of consumer data. The goal of this legislation is to assist in aligning existing data protection protocols while increasing the amount of protection for people. 

GDPR has been in negotiation for more than four years, but the particular regulations will inherit effect starting May 25th, 2018.

These new laws will help to bring existing legislation up to par with the connected digital era we reside in. Since data collection is such an important and integral aspect of our lives, both on a private and business level, it helps to line the quality for data-related laws moving forward.

The key requirements of GDPR are:

  1. Transparent and Lawful processing of personal data
  2. Limitations on collecting and storing personal data
  3. Right to Personal Data
  4. Consent of Data Subject 
  5. Maintain a Data breach register
  6. Protection of Privacy of Personal Data
  7. Data Impact Assessment for the protection of new data or project
  8. Ensuring Data Transfer is Protected
  9. Assigning DPOs 
  10. Training and Awareness of GDPR Requirements

How Companies view the new GDPR?

Changes under GDPR will impact the organization’s operational activities and routine tasks. The way organizations manage marketing activities and data permission is going to vary.

Data Processing Officers or DPOs are going to be required for all or most of the activities in regulating and overseeing data. They will be the one driving figures behind the fostering of a knowledge protection culture within companies and organizations.

In practice, companies will need to confirm that an individual wants to be contacted by including an opt-in on sign-ups. The customer must understand what they need to be consented to, with no hidden details, and corporations must tell people about the choice of how their data is being managed and kept.

How does one prepare for new GDPR Requirements?

Firstly, you would like to review your company’s documentation, assess what data you hold, where it came from via an information audit. You ought to also update any procedures so that they suit the rules.

Under the new GDPR requirements, a data subject has the proper to request that their data be erased – therefore, the procedure for handling such an invitation must be put into consideration and ordered by the organisations.

How GDPR impacts your businesses will cause an updated level of transparency, replacing old data privacy laws with a new one to data collection, storage, and usage. 

Companies need to be GDPR Compliant under the following set of rules and regulations:

  1. Obtaining Consent – Your terms of consent must be clear, meaning you simply can’t stuff your terms and conditions with complex language designed to confuse users.
  2. Timely breach notification – If a security breach occurs, you’ve got 72 hours to report the info breach to both your customers and any data controllers, if your company is large enough to need a GDPR data controller. Failure to report breaches within this timeframe will cause fines.
  3. Right to data access – If your users request their existing data profile, you want to be ready to serve them with a detailed and free electronic copy of the info you’ve collected about them.
  4. Right to Data Deletion – Once the first purpose or use of the customer data has been realized, your customers have the proper to request that you simply totally erase their data.
  5. Data portability – This gives users rights to their own data. They need to be ready to obtain their data from you and reuse that very same data in several environments outside of your company.
  6. Privacy Protocols – This section of GDPR requires companies to style their systems with the right security protocols from the beginning. Failure to style your systems in the proper way will result in a fine.

Fines associated with new GDPR Requirements

Failure to comply with the new GDPR requirements may result in some pretty hefty fines. 

The fines will range from £17.5million, or up to 4 percent of the offending organization’s annual revenue – whichever is bigger.

For lesser offenses, the fine is going to be halved to £8.1million, or up to 2 percent of the offending organization’s annual revenue – again, whichever is bigger.

Conclusion

GDPR may be a complex topic, and although this post will assist you to understand the fundamentals, you and your legal team will have to undergo the legislation with a fine-toothed comb. But the decision is pretty clear from the offset: GDPR is an aggressive swing within the face of data abuse, and it puts all the rights within the hands of the data subject when it involves their data.

To conclude, there are a big number of requirements that relate to EU GDPR. It’s important to know these requirements, and their implications for your company, and implement them within the context of your company.

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