Category: Marketing

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Marketing

Do Facebook Ads Work

Do Facebook Ads Work

Welcome to the Topic “Do Facebook Ads Work”

If you are considering changing the way in which you reach your audience, then you might be thinking about Facebook Ads, but do they really work?

You might have been told that they can help to increase conversions and profits by people who have experienced success with them. What’s more, marketing agencies have been speaking about them for some time. Despite this, you still might be sceptical about them. 

However, there is every chance that you have already come across Facebook ads while browsing your own news feed and Facebook posts. You’ve probably seen those adverts that pick up on things that you have been searching for, leaving you wondering how they work and how do they know what you have been looking for? In order to understand how Facebook Ads work, you have to look at things from a business perspective, so, do Facebook Ads Really Work?

Do They Really Work?

To be quite direct and to the point, there is no doubt as to whether they work or not because they do. Facebook has billions of active users from around the world but if you are talking about active users at any one time then you are looking at around 22% of the population. This is a huge amount of people that you can target and what’s more, over half of those people don’t just use Facebook to keep in touch with friends and family. They also use it to find new products. 

Targeting Users With Facebook Ads

Facebook is particularly adept at tracking and targeting certain users based on a range of factors including demographics, their purchasing habits as well as their interests among other things. This is useful when it comes to generating leads as it enables you to create a tailored audience. As the information is collected, it is then used to create the perfect audience that is more than likely going to purchase your products or services. 

When you think about some of the other marketing options, you soon realise how effective Facebook Ads is. Think about a billboard and how that could be seen by thousands of people on a daily basis. How many of those people form part of your audience? How many of them are likely to purchase your services or products? The percentage is very small and that is why targeted Facebook Ads really work. Along with this, they can also prevent you from wasting money on advertising that doesn’t yield the same results.

What Makes Up a Facebook Ad Campaign?

So, we have identified that Facebook Ads work but what does a campaign consist of?

The first part is all about the campaign itself and what it aims to achieve. Is it to increase traffic to your website or even a physical location? Do you want to sell a new product? Whatever it might be, your campaign will be driven by this.

Next is the Ad set, as this is the audience you want to target. At this point, your audience will be driven by those factors we mentioned earlier such as demographics and purchasing behaviours and even things such as age and gender.

Finally, the ad will be the creative element that will entice people to take a look at your offering. It could be in the form of a video or an image. Again, whatever it might be, it has to capture your audience. 

So, Facebook Ads work extremely well and you can keep your ad spending low and still experience significant results. Therefore, if you utilise the services of an experienced social media marketing agency, you could increase the reach of your business and benefit from increased conversions and ultimately, profits. Get in touch with us to leverage the opportunity to target more customers for your business with Facebook advertising services.

Have any questions regarding the topic “Do Facebook Ads Work” feel free to comment below.

Also Read: Matching your Social Media to your Website

 

 

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Get Your Website Content Right

Get Your Website Content Right

Welcome to the Topic “Get Your Website Content Right”

When it comes to success of your content, you have to get it right. Whether you are a local plumber or a global company, your content has to resonate with your audience in the right way. 

When it comes to capturing the attention of your audience, you have nothing more than a few seconds. Once you have them hooked, you have to continue to give them exactly what they want, so how do you get your content right?

Get The Tone Right

Every business will have a different audience and that means that you have to get the tone right. If you are a recruitment agency then you wouldn’t adopt the same tone as a toy shop. The tone of your content will inform your visitors who you are because the right tone will help them to make an informed decision. If your content comes across in the right way then they are going to trust in your business or brand.

Content Has To Engage

It’s important that your content engages with your audience in a way that enhances trust and transparency. It’s not about creating content for the sake of it, it’s about giving your visitors what they are looking for. If you are selling products then tell them how your products provide a solution. If your offering a service then explain what that service entails and how it can benefit them. 

The information you provide has to answer the questions that they have and that is how your content will engage with them.

Make Sure Your Content is High-Quality

High-quality content will ensure that you attract the right audience to your website and of course, it will engage with them. If the content provides value then your user is likely to get what they want from it and what’s more, they are more likely to share it. Creating valuable, high-quality content is not just about benefiting the reader but it is also about ensuring it feeds into your search ranking too. 

Content Makes Users Take Action

If you are looking to increase conversions then your content is going to need to take care of making them take action. If your content is useful and provides as much valuable information as possible then they are going to take action. Along with this, if you implement the right call to action, then you are going to increase conversions.

Don’t Go Overboard on the Length

It can seem too tempting to give users too much information thinking that you are doing the right thing when it can actually do the opposite. You have to ensure that amount of content you give them is right. Give them too much and they will lose interest and look elsewhere. Give them too little and they will do the same thing. Therefore, give them the facts and figures while ensuring that your content is concise and to the point.

DNA Web Studio specialises in web design and development offers various effective and affordable digital services. So whether you’re in need of a complete e-commerce website or social media management, get in touch with us to develop creative, powerful and creative solutions for your brand.

Have any questions regarding the topic “Get Your Website Content Right” feel free to comment below.

Also Read: 5 Ways To Ensure The Success Of Your Content

 

 

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Why You Should Consider Influencer Marketing

Why You Should Consider Influencer Marketing

Welcome to the Topic “Why You Should Consider Influencer Marketing”

If you are familiar with social media then there is every chance that you have come across an influencer. An influencer is someone who utilises their social media marketing channels to reach out to a certain audience. Influencers have built up a following online and that instantly gives them a platform from which they can work and so, they have the ability to influence their followers. 

Their audience trusts them and respects them and so, they are going to follow them and perhaps do what they tell them to do. An example of this could be an influencer recommending a clothing line or a smart device, whatever it might be, the influencer is sharing these products with their followers. As a result, it has been found that up to 70% of buyers follow the recommendations of influencers, proving just how influential they are. This means that influencers can and should form a part of your marketing strategy if you want to reach a ready-made audience. So, why should you consider influence marketing?

It Builds Trust In Your Brand

Online competition is fierce and you now have to cut through the noise and stand out. Therefore, if you use an influencer, their respected voice will help to enhance trust in your brand and so, consumers will know who you are and they are likely to take action.

It has been found that 92% of consumers will trust recommendations from people they respect in the same way that they would trust recommendations from friends and family. Therefore, influencers can help your brand to build trust with ease.

They Can Reach a Ready-Made Audience

For any business, it can prove a challenge to reach its target audience. It can also take time too, but influencer marketing can help to cut out the hard work and get your products, services and brand in front of an audience. Therefore, using the correct influencer marketing service will ensure that you find the right influence for your needs. This will mean that they will share your brand to people who are already receptive to their recommendations and that means that you are going to see positive results.

Targeting an audience is a move in the right direction but commonly, you are going to need to win over their trust. However, an influencer will have already done this and so, building a relationship with the right can yield some amazing results.

Enhance Your SEO

Influencer marketing is highly effective on its own but it can also help to enhance your SEO and that can help to improve your search rankings. If influencers are talking about your brand and discussing your products then your brand awareness is going to receive a very welcome boost. As a result,  this will mean that there is a lot of fresh content about your brand and that can increase awareness, visibility and engagement. What’s more, it will also mean that your posts, content and links are going to be shared. With your brand being mentioned from across the channels, Google will push your business up the rankings.

Enhanced Rate of Growth

Marketing takes time and it can come at a cost. There is a lot of planning involved as well as monitoring and tweaking. What’s more, attracting customers is a challenge and convincing them to come back is also difficult. However, influencer marketing can help to create twice as many sales as display advertising while the retention rate is as much as 37% higher. Therefore, influencer marketing not only attracts customers but it can help you to keep them.

It’s also crucial to mention that influencer marketing is also growing at a faster rate than other forms of marketing and it can achieve more than 10 times the ROI of banner ads.

It’s All Driven By Social Media

Consumers now spend a large amount of time browsing social media and you need to make sure your brand is where they are. It’s more common for people to browse Facebook or Instagram than go in search of ads elsewhere and that’s why you have to move with the times. Influencer marketing is growing and the shift is happening, so you need to go with it.

If you want to build your brand then you are going to need to get it out there on the relevant social media platforms. Influencer marketing can contribute significantly to the exposure of your brand and that’s why you need to get it right.

You Get Fresh Content

We all know how crucial content really is but now it is taking many different forms and it is not just about words. Users online love to view new content and they will read new articles as well as watch newly released videos from bloggers. Influencers are good at what they do and they have the ability to create new content that focuses on your brand. It’s then possible for you to use this content helping you to increase your popularity and ranking.

What’s more, the content can also be shared, reposted in the future and reused in other ways, helping to keep your brand in the limelight for longer. Influencers are a new set of eyes and so, they will see your brand from a new perspective, enabling them to create highly effective content.

It’s Cost-Effective

The cost of an advertising campaign is not one of the main things to consider if it has a good ROI. Influencer marketing has an excellent ROU but it is a relatively cost-effective option that is simple to implement when compared to other advertising methods. 

In comparison to PPC, it can create more revenue and users are likely to view the content for seven times longer when it is created by an influencer.

The cost of influencer marketing is determined by the influencer. Some might require payments while others might take goods as payment while some won’t charge at all. 

Therefore, it is clear to see that influencer marketing has so much to offer when it comes to ensuring that your brand gets noticed and reaches the right audience. DNA Web Studio, a bespoke Social Media Marketing agency, understands the client’s business objectives and strategically maps out a suite of customised marketing tactics to get a website ranked higher in search results. Our team can create and implement a digital strategy to optimise the website and organically rank higher in search results. Get in touch with us!

Have any questions regarding the topic “Why You Should Consider Influencer Marketing” feel free to comment below.

Also Read: Social Media In 2022: 5 Things You Need To Know

 

 

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Matching your Social Media to your Website.

Matching your Social Media to your Website.

Hi There Everyone!

I’m Becka from Clear Round Media (https://www.clearroundmedia.com), and Matt has kindly invited me to share some of my insights here on his blog. My expertise is in Social Media (https://www.clearroundmedia.com/services/), and my passion is creating a cohesive and consistent timeline for small, local businesses.

So, you’ve set up your dream business, you’ve taken the plunge and invested in a fabulous website and set up your social media channels. Now you sit back and wait for the customers to find you – right? Wrong! You need to be putting yourself out there regularly and getting in front of your target audience so that you’re right ‘there’ when they want to purchase.

Arguably the best way to do this, is create brand awareness. This essentially means creating a synergy in everything you do so that it’s instantly recognisable to your target audience. It can be as simple as choosing a colour palette and running it through your marketing, to creating a unique tone of voice. Think of M&S and John Lewis, and their use of language. You could listen to an advert by these and recognise it simply by their use of language and tone of voice. Or the recognisable ‘ASDA green’.

For all of my social media clients who are looking for Social Media Marketing, I take their tone and aesthetic from their website and constantly implement this across their social media channels. That way even without a caption, or at a momentary glance whilst scrolling – their audience will know that it’s them.

A consistently updated and cohesive timeline helps you to keep ‘front of mind’, so that even if your customer doesn’t have a need for you right now – you’re in their minds as soon as they do. That paired with a website that matches your style is a winning recipe to create great brand awareness and ensure a great customer journey.

I can’t tell you how many wonderful social media feeds I’ve been on, to then visit their website and feel completely lacklustre about what I see. It doesn’t match up to what I’ve seen on social media and it ruins my customer journey and makes me doubt that what I’ve seen on social media is a true reflection. Flip it the other way and even if you have a fantastic website, if your social media channels are mediocre then no-one will be driven to see it!

Also Read: The Meaning, Significance, and Benefits of Social Media Branding

The customer journey should be at the very front of your mind throughout all of your marketing. Is it easy for them to buy from you? Are you easily recognisable wherever they see you? If they fall onto your Facebook page, will they instantly know it’s you because it matches your Instagram? And most importantly does it all tie together? Think of it as a lovely home, moving from room to room through beautiful spaces that all pair together.

It doesn’t need to be a big job, just identify what you want your brand to look like work out with it, make plans, do little research and stick to it. Take my palette, it’s very light, bright and neutral. You’ll see it running through my Instagram feed (https://www.instagram.com/clearroundmedia/), Facebook timeline (https://www.facebook.com/clearroundmedia) and on every page of my website. On the other hand I have clients who like to be bright and bold – so we go with that across everything too!

If you’d like any more help or information then please do feel free to reach out to me!

Otherwise, thank you so much to Matt for having me!

Becka

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Marketing

Facebook Shops: Helping Small Business to Transform

How Can Facebook Shops Transform a Small Business?

Social media has transformed the way in which we connect. Once created to bring people together, social media platforms are now being used by businesses to reach a wider audience. They provide a simple yet effective platform that businesses can take advantage of.

The idea behind it is that businesses can create an online store on both Facebook and Instagram. The process is simple but more importantly, it is extremely flexible. They have the opportunity to create catalogues and alter the look and feel so it aligns itself with their brand. 

With all of this in mind, how can Facebook Shops transform a small business?

It Enables Small Businesses to Reach a Wider Audience

For many small businesses, they simply do not have the budget available to spend on social media marketing. Therefore, they commonly rely on word of mouth to attract new customers or small-scale marketing strategies whereby they might send out flyers or adverts. This will only reach so far but with billions of members, Facebook provides small businesses with the perfect platform to sell.

As soon as their shop is created, they can then begin sharing it and promoting it. All it takes is a handful of people to share and before you know it, the business might have reached hundreds or thousands of people in a matter of a few minutes or hours.

It’s a simple yet effective way of connecting with more people because the more people you reach, the more sales you are going to get.

It’s Free – Making It a Great Way to Grow

The great thing about Facebook Shops is that it is free to use. There are no costs involved with setting one up so any small business can use it. Commonly, small business owners are happy to keep their business small but that doesn’t mean that they won’t want to target as many people as possible. However, creating a website comes at a cost and even then, it can prove difficult for people to find it, meaning that small businesses can lose money. With Facebook Shops being free, small businesses have nothing to lose and it can help them to increase sales without the need to increase spend in other areas of the business.

It Creates A Professional Look

A small business, such as a small bakery might operate from a small unit on an industrial estate. Therefore, they might not look like a serious business, and so, it might rely on the same customers every day. Along with this, it might make the most amazing products but if people feel as though the business does not have the right appearance then they are not going to use them. Facebook Shops enables small businesses to instantly create a professional look. They can share their details, add products and images of their products, all of which cannot be seen from outside of the bakery should someone visit their premises. 

Essentially, it is about meeting the expectations of consumers and they want to be able to see what businesses offer, even if they do operate from a low-key unit on a quiet industrial estate.

Also Read: Do Facebook Ads Work

Better Communications

Facebook Shops provides a greater level of reach to a wider audience but it also provides small businesses with the opportunity to connect with customers. Instead of taking orders by phone, they can receive messages, reply to comments and deal with queries with ease. It streamlines the entire process but it can help small businesses to create their own personality. Friendly, professional and prompt is what people expect and you can do all of that with ease through Facebook shops.

Manage Your Business From Anywhere

Whether you are someone who runs a shop from home or you have a physical shop, you can manage your shop from anywhere. The app will enable you to manage orders, update details, send out promotions and connect with people without needing to be sat in one place. Your phone or tablet can give you the freedom to work differently and that can help your business to become more efficient.

Increase Profits

There is no denying the fact that Facebook is hugely popular and people enjoy nothing more than shopping online. Therefore, as a business, it is beneficial to have a number of revenue streams to ensure you maximise your turnover and profits. So, through opening a Facebook Shop, it provides small businesses with access to a ready-made solution and opportunity.

It Provides Greater Opportunities

With a wider audience and the opportunity to increase earnings, business owners can offer much more. They can take advantage of discounts and promotions that they might not have been able to take advantage of previously. This enhances the value of the business and increases customer loyalty too. 

They Can Showcase Their Business

A Facebook Shop enables business owners to create a real online store where they can add their products with clear images and descriptions. In doing this, it makes it simple for businesses to sell more products based on the visuals and information alone, enabling them to take a hands-off approach and placing more focus on other areas of their business.

Businesses Can Make Savings

Perhaps a business has been operating from a small property that generates very little income. However, they still have to pay business rates and rent. However, Facebook Shops enables them to remove these costs by moving online to save money while potentially increasing profits.

For any small business, it is about making the right moves at the right time in order to become a success. For many small business owners, they might have felt that making any kind of move was too much of a risk but now, Facebook Shops removes that risk. It provides a ready-made platform with a massive user-base and that means that there are customers ready and waiting. With fewer overheads and the ability to attract more customers, small businesses can benefit in many ways from all that Facebook Shops has to offer.

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Five Reasons Why Your Website isn’t Generating Leads

Five Reasons Why Your Website isn’t Generating Leads

You might find yourself in a position where your website isn’t getting the results you were hoping for. You’ve put it out there but nothing is moving in the direction to generate leads. You might be getting traffic to your site through social media and other channels but users aren’t taking the bait. 

There are many reasons why this could happen and as a digital marketing company Lincolnshire, we can tell you why. 

You Don’t Have Calls to Action

You’re getting people to your website but they aren’t going to the next step whereby they make a purchase. This is more than likely down to the fact that they don’t know where to go. You need to make sure that the next step is loud and clear to them through the use of a strong Call to Action. Tell them that they need to “Subscribe Now” or “Click Here to Order”. Make it as simple as possible for them to make the next move.

Your Website isn’t Intuitive

Smart and simple is the way forward because that will get visitors to convert. Visitors don’t want to have to trawl through masses of information or work out where they need to go next. As a result, ensure that the design is clean and sleek and ensure that it flows logically to the point where they can find that all-important Call to Action.

Navigating the Site is a Challenge

Navigation is crucial because users might want to take a look around before making a purchase. They might have landed on your landing page but now they want to see who you are, what you offer and the other products or services you provide. Therefore, the navigation needs to be simple, giving visitors the chance to move around with ease. Keep the navigation clear, make it user-friendly and you will soon begin generating more leads.

Also Read: Why It’s Important To Keep Your Website Up To Date

Content Doesn’t Engage

You have no more than a few seconds to grab the attention of your visitors. You need to make an instant impression on them by providing them with content that resonates with them. They want to find what they came for with ease and they don’t want to have to trawl through masses of information to find out what your service entails or how your product can provide them with a solution. Content is crucial and it needs to engage.

You Haven’t Made it Mobile Friendly

Research suggests that there are now more users using the mobile device to browse websites than desktops. With users browsing on the move, you need your site to become mobile-friendly. It has to be responsive and give them the same immersive experience that they would expect and get if they viewed your website on a desktop. If your website behaves in the same way, then you will generate more leads. 

If you are looking to generate leads then we are a leading digital marketing agency Lincolnshire that can help you. Get in touch with us or request a quote today.

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Why Managing PPC Is Not a Smart Move for Small Businesses

Why Managing PPC Is Not a Smart Move for Small Businesses

Every small business is going to want to grow as quickly as possible. While they might not grow in size, they want to grow in terms of reach. This will mean that they need to gain traction online and ensure that they are being seen by the right audience and PPC can help with the same.

It is no longer a case of running a business and using word of mouth or standard advertising strategies to target your audience. This is because the online world is vast and hugely influential, and so, small businesses can now reach a new, wider audience efficiently and effectively. 

For a small business, PPC can work wonders. It can generate leads quickly and it can put a business out there but it can quickly eat into budgets. What’s more, it is not sustainable in the long-term and that is why SEO is the better option. As a  Lincolnshire, we know how effective PPC can be but we would advise that small businesses do not manage it on their own.

So, why shouldn’t small businesses manage PPC in-house?

Lack of Understanding

The reality is that small businesses could go down the route of opting to manage PPC on their own. However, if there is a lack of understanding then you could make some costly mistakes that cause lasting damage to your business. 

Keyword  Understanding

Successful PPC campaigns rely on keyword intent and that means that choosing the right keywords is crucial. However, time and time again, small businesses try to do this alone and they end up missing the mark by using incorrect keywords. It involves an understanding of the right keywords and adjusting bids based on the levels of intent.

Also Read: How Can PPC Help Your Startup

The Ad Copy Doesn’t Work

Small businesses might be good at what they do but that might not mean that they are good at creating captivating ad copy. Too often, businesses will make their copy unattractive or generic. What it requires is an understanding of what searchers are looking for and then tying that in with the value that you offer as a business. What’s more, experience in keyword extensions and researching competitors is all part of the process but are two things that small businesses might miss out.

Campaigns Are Not Organised

An organised campaign structure will ensure that you have more control and with that comes better results. Through a lack of knowledge, a small business might not organise campaigns in the same way as a top Google AdWords Management Company would. Through experience and expertise, it is possible to target different countries or audiences using different bids. You can also have campaigns for different products and so, it is imperative that all of these are organised accordingly.

It Takes Time

The truth is, if you are a small business then you are going to need to spend most of your time focusing on your business. PPC campaigns require the right understanding but also the right level of attention to ensure they are working well for your business. As a small business, you might find that you simply do not have the time to ensure you are getting as much from your PPC ad campaigns as possible.

To find out more about our PPC service and how we can help you, get in touch with us today.

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PPC and SEO – What’s the Difference?

PPC and SEO – What’s the Difference?

Pay Per Click (PPC) and Search Engine Optimisation (SEO) are two things that you might have heard about but you don’t really know what they are all about. However, the two strategies are designed to help you reach your target audience and increase your reach while also enhancing conversion rates but they both work in different ways. As a result, if you adopt one or both of these strategies and ensure they are implemented correctly then you are going to see an increase in traffic and sales. They are both extremely valuable and as an SEO agency Lincolnshire, we have seen many businesses achieve impressive results.

PPC

PPC is a form of advertising and so, advertisers pay each time a user clicks on an online ad. There are many different forms of PPC ads but the most common is the paid search ad. When users search for something online, the ads will appear and they are commonly used in a commercial sense when users are looking to purchase something. This could range from finding a local restaurant or dentist to searching for software. All of these searches will result in PPC ads being displayed.

When utilising a PPC strategy, a business will only have to pay for any ads that they are running when a user clicks on the ad and this is where the name of this strategy derives from. 

For ads to appear in the results when a user carries out a search, ads are subject to an Ad Auction which is a process that is undertaken by the likes of Google. This works by determining the relevance of advertisements and their validity before displaying them in front of users.

SEO

SEO is focused on running campaigns and employing the correct strategies that help businesses to rank better with search engines. As a result, there are several aspects to it and this can include improving content with keywords, link building and improving website design. 

So, this will involve making changes to your website by way of ensuring it is more attractive to search engines. Google has intricate algorithms that trawl websites and ensure that they meet the requirements of users and search engines. SEO can be complex because of the many different factors that can impact your ranking. 

Also Read: In-House SEO Versus Working With An Agency

SEO will include content marketing, on-page SEO and off-page SEO all of which can work to improve ranking and overall reach of your website. 

If you are a new business, then PPC is a great way of getting quick results in the short term. As a result, if you spend money on a campaign then you will see an increase in visitors, leads and conversations but it can become less cost-effective if you are trying to create an online presence for your business. Although highly effective, once you stop spending money on PPC campaigns, your business will not gain the same traction online as it once was. 

Despite this, SEO services Lincolnshire will ensure that your website can gain more momentum and make more of an impact in the long-term. This is the best solution if you want to engage with your audience and continue to be ranked high with search engines. 

For more information on PPC and SEO, why not get in touch with us? We are more than happy to discuss your options and what will work best for your business.

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How Can PPC Help Your Startup

How Can PPC Help Your Startup

Any start-up is going to face challenges, after all, the world of business is one where you have to fight for the right to stand head and shoulders above your competitors. However, the online world is one that can work in your favour and that is why we are a PPC company Lincolnshire who can help you to gain traction.

We can’t promise you that it is going to be easy but what we can tell you is that you can make life easier for your new venture.

PPC Can Make the Difference

We understand, as a PPC agency Lincolnshire that success does not come overnight but it is about making the right decisions at the right time and that is why PPC can help you. The reality is that you need to create and optimise your marketing content to give yourself a chance of succeeding. We are a PPC company Lincolnshire that is on hand to give you advice and guidance that will help you when it comes to marketing your start-up business. 

Put simply, PPC (pay per click) advertisements can help to optimise your brand and enhance your online profile at a faster rate and that can help your business to get noticed. 

Also Read: PPC and SEO – What’s the Difference?

Through the likes of Google and Bing, PPC advertising is a very useful tool that start-ups should look to take advantage of. Any start-up is going to rank low with search engines as you have not been recognised as a business or even useful to other users, but you can begin the process of improving that through PPC. 

We are a reputable PPC agency Lincolnshire, and we have the experience and know-how to tell you that the right blend of SEO tactics can help to enhance your rankings organically. However, this can take some time, and that is something that many start-ups don’t have, particularly as you are going to want to begin turning over a profit as soon as possible. Therefore, PPC will help to enhance and boost your business via search engines through the displaying of ads on the first page of Google for those users who are searching for the products or services that you offer.

One of the main advantages of PPC advertising is that you only pay once a user has clicked on your ad and you also have control over the ads that they see by bidding on keywords. This is crucial for start-ups that are working with a tight budget. So, when a user enters a search query into their chosen search engine that contains a keyword that you bid on, the ad will then appear depending on your maximum bid, the relevance of your ad to the search term as well as the click-through rate. However, what is also important is that users might see your ad on a search engine or on Google’s search partner network but might not actually click on it. While the aim is for users to click on your ad, it will still mean that your ad is visible and that can help to increase brand awareness.

So, PPC has a very important role to play for any start-up, and it is vital that any new business takes advantage of it as a tool for raising awareness.

To find out more about our PPC services, get in touch or request a quote. 

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