Welcome to the Topic “Social Media In 2022: 5 Things You Need To Know”

Social Media is an integral part of our daily routine. However, times have changed from hours of meaningless scrolling on social media.

Today, businesses and users have integrated their personal and professional lives onto these platforms, from connecting to your grandma back at home to finding research data on the best product of 2022. Hence, it is no surprise that social media has gradually become integral to paid media and marketing schemes.

In this article, we will take a look at the development of social media in 2022 and share our key insights on five things you need to know:

1. It’s the age of Social Commerce:

Social Media is no longer just used for mindless scrolling and being enraptured by sponsored ads. Instead, users now use social media at every stage of their purchase process.

Research showcases that social Media is the next most crucial channel for brand research after search engines. Moreover, businesses have extended the customer experience by establishing ways to engage with their audience across multiple platforms, which gains users’ trust!

2. Platforms to keep your eye on TikTok and Pinterest:

Creativity is one of the favorite words of 2022. Users hold brands that indulge in imagination to a higher standard. TikTok and Pinterest are two reigning platforms where you can display your creativity.

These platforms are growing at impressive rates, and research shows that users are more receptive to adverts on these networks than others. A key reason for that is other platforms such as Facebook or Instagram are saturated with the same content and hence the same advertisements. While Pinterest and TikTok are taking an approach where their advertisements are designed organically, gaining brand awareness and engagement of the audience.

3. IOS 14 update impacts Facebook advertising:

Apple’s new IOS 14 release caused an impasse on social media. The changes affected how advertisers receive and process conversion events using tools like the Facebook Pixel. Apple’s new policy prohibited data collection and sharing unless users opted to track on IOS 14.5 or later. Because of this, many individuals opted out of Facebook’s tracking. While some speculate the reason for this update is that Apple aims to design a competitive platform, Facebook overcame this dilemma by bringing its updates.

4. Time for a Cookieless world!

Are you tired of receiving the same notification of cookies every time you open up a website? Well, Google has announced it will be ditching third-party cookies in Chrome by the end of 2023. The lack of cookies will, however, impact paid tactics such as a programmatic display.

5. Mobile-first creatives:

Mobile-first design is a venture toward the modern world of technology. It is a process that focuses on creating a better user experience by starting the design process from the smallest yet most used of screens- the mobile phone.

The philosophy behind this idea is to ensure your user has the best user-friendly experience!

These are five key things you need to know about the upcoming world of social media in 2022; Social Commerce is the way to thrive! Need a solid platform to improve your brand awareness and grow your business? Get in touch with us to achieve your marketing and branding goals and work on building a solid connection with your customers.

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