Welcome to the Topic “Ten factors to consider when choosing an eCommerce platform in 2022”

The heart of an online business is its eCommerce Platform. Deciding on which platform to use can be overwhelming; you might fear making wrong decisions or have many questions running in your mind.

To answer such queries, the following is a list of 10 factors you must consider when deciding which platform you wish to use:

Pros vs. Cons

Every platform will have its list of advantages, along with an equally long list of disadvantages. Hence, first and foremost, once you have shortlisted a specific platform, run an analysis of whether the advantages weigh heavier than the disadvantages or not.

Goals and Objectives and the Target Audience

These two factors should be the core consideration of your decision-making process. The more the platform is feasible to your goals and target audience, the more suitable it is in the long term.

Security

A secure platform will protect your brand as well as your customers. Hence, it is a crucial element that should be considered when selecting a platform, because an unsecure website can create more significant problems.

Budgeting and Payment

While it is good to spend according to what you can afford, a good platform is like an investment. Hence it may be wise to spend your buck on something efficient rather than only functional.

Scalability

This aspect considers whether the chosen website is flexible or not. A flexible website will support your future ambitions. Hence, selecting a website is beneficial because it will grow your business and allows you to handle high traffic demands in the future.

Platform Support

Good customer service allows you to make wise decisions. Hence, it is recommended to compare each platform’s customer service options.

**Ten factors to consider when choosing an eCommerce platform in 2022**

Payment Options

Making your customer happy is the primary goal. However, if making payments is not easy, you might lose customers. Hence, while making your decision, it is recommended to consider what is most suited to your client. Such as choosing a platform that offers eCommerce payment options, such as Paypal and Apple Pay.

SEO friendliness

Google must be able to crawl or index your website that you have worked so hard on developing that it is easier for your customers to find.

Apps and Integrations

Apps and integrations can extend the functionality of your website to create a better shopping experience for your customers. Hence, such tools allow you to operate your website in the most efficient way possible. However, this may come at an extra cost.

Timescales

Different platforms may take different amounts of time to start and get running. So if you are on a strict deadline, it is not recommended to go for websites that take significant time to implement.

A successful online business is only as good as its website; hence by following these ten considerations, you can aim to implement a significant impact in the world of eCommerce.

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