Welcome to the Topic “Once Upon An SEO Campaign: How To Balance Storytelling With SEO Best Practice”

Once upon a time, in a faraway land, lived a young boy with a thirst for knowledge. He aimed to become the wisest man of his land, but to do so; he needed knowledge.

One day on his journey to this venture, he met with an all-wise wizard. This wizard offered the young boy eternal knowledge of all the worlds and universes; however,, to do so, he must answer a simple question: What are the main ingredients of a pea soup?

The boy rushed to his village and asked all the women and men. Some gave him scrolls with illustrations of this ancient recipe, while some gave him 50 books with details of the recipe: one lacked information and one overloaded information. Defeated, the boy went back to his home.

However, like an angel in a time of need, his mother gave him her diary in which she had precisely listed “The Five key ingredients of pea soup’. The boy’s face filled with light; he hugged his mother and ran towards an adventure of a lifetime.

All the world’s a stage.

After reading such a thrilling tale, you must wonder what it has to do with SEO?

The internet is like that great wizard with all the world’s knowledge, and similar to the villagers, it has google to provide you with information. However, as the user types in research, it is your job to provide the most relevant information they need.

Once Upon An SEO Campaign: How To Balance Storytelling With SEO Best Practice 2

Balancing SEO with storytelling

To capture your audience’s attention, there are certain things you need to do. This involves engaging them, reassuring them, and removing any doubts in their mind that your brand is not the best fit for them.

To do so requires two key human characteristics: Confident Communication and Empathy.

Both these characteristics gather the trust and confidence needed to bridge the gap between a business and its consumer. This buyer is not sitting with you. Hence, here comes the storytelling, which is essential to allow your audience to resonate with you.

Keyword Research

A fundamental to a successful campaign: Keyword Research. It is essential for SEO to use tools such as:

SEMrush
Google Keyword Plannerr
Search query data from Search Console
Competitor research
“Related searches” and “People also ask” in the search results
Knowledge of your industry
Knowledge of your audience

These tools allow you to assess how a site fares in the keywords and grouped keyword topics.

The ABCs of EAT

Google released an algorithm in 2018 named ‘Medic’, whose sole purpose has been to provide users with plentiful, relevant material in an appropriately digestible format. Such best practices may include quotes from in-house experts, testimonials, and detailed information. This will help you rank high CTR positions and deliver organic traffic to a site.

However, it is to be kept in mind that while we are delivering, these two key factors must be kept in mind:

Competition
User’s attention span

Now it’s time to conclude this wonderful story tale; The End!

As a top SEO company, DNA Web Studio offer tailored SEO services to a variety of industries with the ultimate goal of improving the website’s ranking in search results. Do you want to discuss ranking, traffic, leads, money, and all the other nice stuff? Contact our professional SEO experts to achieve your growth goals.

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