Welcome to the Topic “Optimizing images for your Shopify Plus Store in 2022”

If you are thinking that you have amazing photography for your website but it is still not working well for you? Why so? It is because there is a lot of site load. It means even though you have great picture quality but the image size is large and it takes much time to load- which eventually affects your customers. This can be one of the causes that you are losing site visits.

What is image optimization?

Image optimization is basically reducing the file size of your image without reducing quality. It means that with the same image quality you will be able to speed up your website.

Why do you need image optimization?

One of the most important reasons is SPEED! You want that the customers feel that their time is not wasted by waiting for your website to load. For this you will optimize your images so that less storage is used by these images and hence your website performance is improved. In some of the cases, as in Shopify or WordPress, CMS automatically compresses your large files. This is the reason that even though you uploaded a very fine quality image, it is showing as blurry and of low quality in your page. Hence, it is recommended to optimize your picture before you upload it so you are able to maintain the quality without any delays faced by your customer.

To retain your customers and to even gain new customers- every second matters. When there are delays in site loading, customers are getting a bad reputation regarding your website. Hence, they are less likely to visit your page. Google is also using site speed as one of main ranking factors since 2018. It means that the faster the websites are, the more likely they are to appear in the top search results.

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Things you need to know before optimizing!

There are few of the important things to know before you optimize your files such as a picture or a video.

There are a lot of file types like JPEG, PNG, SVG and much more. All of these file types are made for specific reasons and purposes. Hence, it is important to familiarize yourself with these file types so you can use the right option for your files.

Similarly, you should also be aware about the adequate knowledge regarding file sizes. Ideally it is recommended to use images under 200KB for JPEGs and for PNG it should be less than 500KB. Similarly, for videos the recommended size should be less than 5MB. Knowing about these little details always comes in handy when you are optimizing for the first time.

Resolution is also one of the key factors that needs to be taken into account. It is basically Pixels Per Square Inch or PPL. PPL does not directly affect the image quality however it is recommended to use a standard PPI as mixing PPI can later lead to many issues. The standard PPI recommended is 72ppi. Along with resolutions, you should also familiarize yourself with dimensions.

Moreover, there is also a lot of information on how to optimize your images or videos for digital use such as by using Photoshop, tinyjpg.com, tinypng.com, HandBrake and much more. By using these online platforms you can easily optimize your images or videos and keep the quality that will attract more customers to your website. At DNA Web Studio, our Shopify specialists take full advantage of the Shopify platform and develop solutions which extend the features and functionality of eCommerce stores. Get in touch with us to let your ecommerce store become well-known among clients and increase its online presence!

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