Welcome to the Topic “Reskin, Redesign, Replatform, or Rebuild: Which One Do You Need?”

When websites face challenges or need to incorporate specific changes to achieve new goals, they can opt for four processes; reskin, redesign, platform, or rebuild. Despite having some similarities, these core paths have different outcomes. They should be selected based on the company’s objectives and the scale of the project undertaken.

First, you should know how these four options are different. Then you must be able to pick the path that best suits your needs.

Reskin

A reskin is like giving your website a makeover. It completely alters the site’s visual presentation by changing the font, colors, or aesthetics. No technical changes are made, and the position of different elements on the site remains unchanged. But when the users visit a reskinned site, they see a new and fresh perspective.

This would be the most cost and time-effective method to choose if your site is undergoing a rebrand. The new image would immediately spread out on the entire website.

Redesign

A redesign could be part of a rebranding project, or it can be done within the existing branding as well. Like a reskin, the redesign changes the site visually by changing the placement of a few elements. However, the change is not as drastic as in the rebuild process.

In some forms of rebranding, a redsign is also necessary. Apart from this, it can also be used when the developers aim to increase the conversion rate of the site. However, in this case, most companys opt for a rebuild.

Replatform

Replatforming is the procedure employed for the transition of a business from one platform to another. This migration strategy is usually chosen to shift the website from on-site servers to the a modern cloud platform. This not only increases the profitability but also enhances the user experience. The overalal design of the website is not altered. The code is just rewritten for the new platform.

Rebuild

Rebuilding is done when the website requires substantial changes. The changes can be made with or without making changes to the visuals of the website. Please think of this as a remodelling of the entire site to make it compatible for the newest technological needs. This path can also be utilized to fix long-standing performance issues within site.

While the rebuild path gives you the most freedom to make changes, you should keep in mind that this is also the most expensive route. Albeit costly, rebuilding is the only method you can rely on to completely restructure the taxonomy, navigation systems, and content of the website. It is also useful when integrating new techniques and technology within your site.

There is no hard and fast rule about which option would be best suited for which situation. The key is to carefully evaluate your needs and your resources. Based on your findings, make an informed decision about which solution would help you achieve your goal without exploiting your budget. Sometimes, you even need two options to achieve your desired results.

Contact with DNA Web Studio, we offer a completely integrated solution for website design, development, and marketing. allows for the design of your entire website to be handled by a single, highly talented and creative team.

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