We are transforming eCommerce with live shopping in 2022

Welcome to the Topic “We are transforming eCommerce with live shopping ”

The see-now-want-now mentality is going off the roof in the new era of Live Shopping!

With the increase in the use of social media daily, it is beneficial if we combine technology with the trends of at-home shopping to create a powerful channel for brands. Live shopping lets you link an online Livestream with your eCommerce store, allowing your viewers to watch and shop simultaneously. How great is that!

Live shopping today

You must remember opening up your box TV to find home channels full of ongoing advertisements for a new kind of must-have vacuum. Well, in the late 70s and early to mid-80s, live shopping networks made their first appearance on television around the globe. These were free-to-air channels, and they would sell products from home goods to fashion.

Bringing back old trends has proved helpful in many areas, so why not in eCommerce? Live shopping today brings the same hearty approach to engaging your customers with the shopping process but with a modern twist.

Live shopping or live streaming has changed the game of home shopping by streaming on apps, websites, and social media channels. Brands can now promote their businesses by providing real-time communication, reviews, and recommendations on their products.

So, why should you be considering live shopping? Here are five reasons:

Step up conversations:

Live commerce is an experience whereby the aim is to engage the customer leading them to be encouraged to purchase a product. Live shopping allows you to create an immersive connection with your audience and helps to significantly reduce cart abandonment rates, increasing the number of returning customers.

Also Read: Which Payment Gateway Should You Use?

Enhance your competitive edge:

Live channels strengthen your engagement with existing customers and provide you with an edge in the competitive market. New customers will be attracted to your unique approach to shopping.

Engage with shoppers:

Live shopping allows you to engage with your customers in a new environment. Tuning into a favorite brand Livestream is of great benefit to the customer because they will be able to receive live tutorials and get all their concerns answered before making a great purchase.

Influencers:

This is the era of influencers; hence getting an influencer to host your live shopping is a gamechanger. Viewers will have greater trust if their favorite influencer is involved in advertising a live stream. Influencers also are highly energetic in getting involved with brands to increase their outrGetting influencers involved results in an increase in engagement and conversion rates.

Build Trust:

Your relationship with your customer is a unique and precious thing. With the time of Covid-19, customers have missed creating that sense of familiarity with the shopkeepers they would visit daily. Live shopping resembles in-person shopping but with the added comfort of shopping from your home. Hence, the interactions in Live shopping can build trust, helping customers feel valued and appreciated. 

So what are you waiting for? Start setting up your live shopping channel now, and enjoy the bliss of customer trust and engagement! To find out more about our E-commerce related information, get in touch or request a quote. 

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