Welcome to the Topic “Trending in E-commerce: Voice Search”

There are multiple ways in which one can interact with technology and one of which is voice search. It is relatively a new way but holds great potential. Voice search is basically the use of one’s voice to give commands such as to view whether or a product and much more. It is a convenient way as one can search fast as compared to typing. This convenience provided by the voice search feature in E-commerce has made it now one of the top features with no signs of slowing down.

Voice search- the change

The voice search feature has brought the change in the AI world as prominent through its convenience and ease in use. It provides a shortcut for users to straightly reach to the page without going through multiple pages or delaying factors. One does not really have to depend on their typing skills or spelling skills to make a search. This does not mean that the traditional search has gone out of use. Users still use it when deemed right, however, voice search has its own perks too. As through the traditional search, the users have to construct and refine their searches depending on their needs which require considerable effort. On the other hand, via the use of voice search, the users are taken to the one website that best matches the query.

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How are voice search and E-commerce related?

Now one gets curious about how these two factors are related, that is, voice search and E-commerce!

The stats have shown that consumers are becoming more and more dependent on voice search and about 22% of smart homeowners have in fact made a purchase using their device. It has also been further researched that by supporting voice search features the digital commerce revenue can in fact be increased by around 30%.

How to optimize your site for Voice search?

Now after knowing the benefits of supporting voice search in your online business, one thinks how to make it all possible? How to optimize Ecommerce site’s SEO in a way that Voice Search can be supported?

To answer these queries, one has to focus on content. Yes, the content is the key! By providing product descriptions to different specifications, titles and more- you can create the content which will allow the smart assistants to return to your website more and more. Be more specific, list down your product’s main functions, its core key points and generally create a well descriptive and informative space.

Moreover, update FAQs on your online store as FAQs provide excellent opportunities for the voice search feature. One can also structure their products collection, as well as filter and categorize the collection. Another approach would be to create a screenless user journey by making sure that you provide right conclusions for the users through a voice search who want to take next steps without using a screen.

Even though in the next few years, voice search will become even more popular and people will become more dependent on this feature, this does not mean that any less attention should be paid to traditional search. As it is always better to keep the right balance for all sorts of customers.

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