Welcome to the Topic “What is Google Analytics 4, and When Do I need to Upgrade!”

You all must be aware of Universal Analytics that is currently in use. However, this must have also led you to develop keen interest towards the new updates that come up in your awareness- that is, Google Analytics 4.

Google announced a newer and improved version of google analytics called Google Analytics 4 (GA4) to replace the current Universal Analytics. It gives insight into audience, acquisition and much more. It is improved and better version with better user experience and many new updates. GA4 is expected to use different methods for reliable metrics and will no longer rely on cookies for user’s data. It also has better user privacy guidelines as it will stop storing users IP addresses to promote the privacy.

The announcement about GA4 was made in July 2019 and people are curious as to when to shift to GA4. To answer this question, Google announced that the current Universal Analytics will come to an end by the mid of 2023, more precisely in the month of July. This means that for the new and better update in the form of GA4, the audience must wait just one more year.

However!

Even though the new changes bring in multiple benefits and update, there is always a challenge to make a shift to any new system. Therefore, same is the case with GA4.

What is Google Analytics 4, and When Do I need to Upgrade! 2

Even though everyone is excited for this initiative, there are multiple facets to be taken into consideration and for which one needs to be prepared for. One of the main things to be noted here is that there is no easy way yet established for the easier migration of data from Universal Analytics to Google Analytics 4. Hence, it is best recommended to start using the GA4 by the July 2022 so that the new hits on Universal Analytics are no longer collected by 2023.

Also Read: Welcoming Google Analytics 4: What Does It Mean For You?

Moreover, since GA4 is newer platform and upon its usage any historical data stored in universal analytics will not be present anymore. But google is providing an export option up till six months of cut-off point. Hence, it is recommended that one should back up data in the given timeframe.

Better User tracking and Insights through GA4:

GA4 is bringing in many changes and these are for greater benefits to the users. GA4 has allowed improvement in user’s journey and cross platform tracking. It will provide users with better information of sales funnel and purchases made by the different users. This will lead to better decision making for the users by the web owners keeping in mind their interests. The better statistics will improve the informed decision-based process based on real data. This is extremely significant for any business to flourish. Hence, such major changes add great value to the GA4.

Another feature provided by the GA4 is improved user engagement analysis. This will lead to formation of clearer picture of how different users and potential customers engage with the owners’ respective brands.

Hence, it can be concluded that GA4 is extremely major update that will lead to better use of technology, and it will lead to a step closer to futuristic innovations.

To know more about GA4 and latest updates, why not get a quote and have a chat with us or take a look at our identity and branding service to find out what we offer.

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