Welcome to the Topic “What are SERP (Search Engine Results Page) Features?”

Search Engine Results Page (SERP) is now becoming one of the important factors in improving the performance of your SEO and eventually your website. Targeting SERP features is useful as it will lead to organic traffic and boost online presence with better quality of the brand. This will also help you to get above in ranking and you reach your target audience more effectively. Hence, it is very important to make yourself familiar with the key features of SERP- as this is now the key to a successful website!

· Featured Snippets

It is a short piece of text which is highlighted in a box. It appears at the top of Google. Its main function of it is to answer any query a user wants to be answered in a more effective and efficient manner. It provides quality information as taken from search engines to provide to the user.

· Knowledge Card

It is present on the top left side of the SERF and provides an overview of information related to the search query made by the user. The information in the knowledge card is from the highest-ranking site and it might include images or different links.

· Knowledge Panel

The knowledge panel contains information that is extensive, and it is taken from high authoritative sources. It might be related to places, people, or any organization. In contrast to the knowledge card, it is present on the top right side of the desktop.

What are SERP (Search Engine Results Page) Features? 2

· Image Pack

It appears as a horizontal row and contains multiple images which are linked. When clicking on these pictures user is taken to the relevant information. This feature provides visual content which is best used when Google finds that the query is best answered through images. The horizontal row can be present on any side, unlike the specific position mentioned for the knowledge card and panel.

Also Read: What is Google Analytics 4

· Video Pack

Just like the image pack, Google can also show a video if the query is believed to be best answered in the video. The video may appear in the form of a pack or a carousel. A title, thumbnail, and a link are typically displayed with the video, hence upon clicking the video, the user is taken to the more detailed information related to the query. However, in the SERPs, videos will appear for only certain keywords.

· Local Pack

When any query is made with the local intent, the local pack appears on the first page as a result. The research is made which might be related to any local services such as geographical name. There is a group of 3 business listings that are related to each other in a local pack that is relevant to the query of the user. The listings are taken from the GMB directory, and they appear in a list format with the addition of a map. It might also include different reviews, addresses, timings, and a link.

· Sitelinks

Sitelinks are shown below the main web link in the form of a separate link which are related to a particular domain. They appear as the sub-listings in the number four or six. They are the most important sections of the main webpage which act as the shortcut so that when a user clicks on them, they are directly taken to that section. This helps in saving time for the user.

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