Author: Matt England

Categories
Development

Your Prelaunch Checklist Before Pressing Go Live

Prelaunch Checklist

Welcome to the Topic “Your Prelaunch Checklist Before Pressing Go Live”

When you design a website, your main goal is for it to function adequately. Hence, you must ensure everything performs as it should before launching it. A prelaunch checklist is a list of key aspects you should consider before you launch your website to the world. Firstly, let’s discuss the advantages of following a prelaunch checklist:

Why are Prelaunch Checks necessary? 

Imagine launching a website only to be met by issues such as slow site speed, worrisome hosting, lack of a standard code, poor analytics, etc. It would be pretty alarming, wouldn’t it?

No business wants problems in their website that can impact their eCommerce, customer satisfaction, or performance issues resulting in a drop in search engine rankings. Hence, ensuring these problems are checked before launching your website is a safe-proof way. 

Moreover, to save you from the troubles of a dysfunctioning website, we have designed a stringent checklist you should aim to achieve before hitting your website live:

Set the right Extention Serial Key

A significant number of extensions have a serial or license key that is issued under a domain name. Hence, if the wrong key is set, it can generate many problems for your website.

Functioning payment gateways

Payments are a crucial element of a website; however, if payment gateways do not function adequately, the website will be at a loss. 

Hosting that supports website

This stage involves checking technical elements such as disk space, setting off the PHP version, and ensuring no errors or warnings can impact the website being launched. 

Prelaunch Checklist
Your Prelaunch Checklist Before Pressing Go Live 3

Analytics are set

To ensure that your customers’ shopping journey is smooth on your website, you need to set analytics such as Google Analytics, Google Tag Manager, and your’s website’s conversion tracking. 

Conduct Code Audits

Identifying any sit performance issues before going live is highly crucial. Hence, conducting code reviews and audits allows you to ensure your site is stable and of good quality.

The site is in Production Mode rather than Developer Mode.

Before launch, if the site is in developer mode, it can create problems in the performance and site speed.

Conduct Speed tests and Performance reviews

Every time you change your website, especially before launching, it is crucial to use such evaluative measures to ensure your site is not running slow or the performance impacted. 

Gain Quality Assurance by expert QA testers

The last but crucial step is to attain Quality Assurance. This process can include various testing methods, such as:

  • Test Suites: Group of test cases to explore a specific site area.
  • Regression Testing: Tests all other functionality that interacts with the fix.
  • Mobile-centric Testing: Tests that ensure the efficient site usage of a mobile phone.
  • Negative Testing: Helps find ‘edge case bugs.’
  • User Acceptance Testing (UAT): The site owner checks the performance according to their goals and standards. 

Your perfect website is a few ticks away on this checklist! This checklist allows you to gather a safe-proof way into the eCommerce world and makes your website launch successful. DNA Web Studio serves clients from many business and industrial sectors as a bespoke web design company. To define, design, create, and deploy responsive and aesthetically beautiful digital products that enhance the user experience of our customers’ target audiences, we work exclusively with our clients. Contact us to stray ahead of the competition.

Have any questions regarding the topic “Your Prelaunch Checklist Before Pressing Go Live“ feel free to comment below.

Also Read: In-House SEO Versus Working With An Agency: The Pros And Cons

 

 

Categories
Marketing

Once Upon An SEO Campaign: How To Balance Storytelling With SEO Best Practice

SEO Campaign

Welcome to the Topic “Once Upon An SEO Campaign: How To Balance Storytelling With SEO Best Practice”

Once upon a time, in a faraway land, lived a young boy with a thirst for knowledge. He aimed to become the wisest man of his land, but to do so; he needed knowledge.

One day on his journey to this venture, he met with an all-wise wizard. This wizard offered the young boy eternal knowledge of all the worlds and universes; however,, to do so, he must answer a simple question: What are the main ingredients of a pea soup?

The boy rushed to his village and asked all the women and men. Some gave him scrolls with illustrations of this ancient recipe, while some gave him 50 books with details of the recipe: one lacked information and one overloaded information. Defeated, the boy went back to his home.

However, like an angel in a time of need, his mother gave him her diary in which she had precisely listed “The Five key ingredients of pea soup’. The boy’s face filled with light; he hugged his mother and ran towards an adventure of a lifetime.

All the world’s a stage.

After reading such a thrilling tale, you must wonder what it has to do with SEO?

The internet is like that great wizard with all the world’s knowledge, and similar to the villagers, it has google to provide you with information. However, as the user types in research, it is your job to provide the most relevant information they need. 

SEO Campaign
Once Upon An SEO Campaign: How To Balance Storytelling With SEO Best Practice 6

Balancing SEO with storytelling

To capture your audience’s attention, there are certain things you need to do. This involves engaging them, reassuring them, and removing any doubts in their mind that your brand is not the best fit for them.

To do so requires two key human characteristics: Confident Communication and Empathy.

Both these characteristics gather the trust and confidence needed to bridge the gap between a business and its consumer. This buyer is not sitting with you. Hence, here comes the storytelling, which is essential to allow your audience to resonate with you.

Keyword Research

A fundamental to a successful campaign: Keyword Research. It is essential for SEO to use tools such as:

  • SEMrush
  • Google Keyword Plannerr
  • Search query data from Search Console
  • Competitor research
  • “Related searches” and “People also ask” in the search results
  • Knowledge of your industry
  • Knowledge of your audience

These tools allow you to assess how a site fares in the keywords and grouped keyword topics.

The ABCs of EAT

Google released an algorithm in 2018 named ‘Medic’, whose sole purpose has been to provide users with plentiful, relevant material in an appropriately digestible format. Such best practices may include quotes from in-house experts, testimonials, and detailed information. This will help you rank high CTR positions and deliver organic traffic to a site.

However, it is to be kept in mind that while we are delivering, these two key factors must be kept in mind:

  1. Competition 
  2. User’s attention span

Now it’s time to conclude this wonderful story tale; The End!

As a top SEO company, DNA Web Studio offer tailored SEO services to a variety of industries with the ultimate goal of improving the website’s ranking in search results. Do you want to discuss ranking, traffic, leads, money, and all the other nice stuff? Contact our professional SEO experts to achieve your growth goals.

Have any questions regarding the topic “Once Upon An SEO Campaign: How To Balance Storytelling With SEO Best Practice“ feel free to comment below.

Also Read: White Hat and Black Hat SEO Explained

 

 

Categories
Marketing

Why Change in Your Web Project Can Be a Good Thing in 2022

Web Project

Welcome to the Topic “Why Change in Your Web Project Can Be a Good Thing in 2022”

Web projects are long-term commitments, some of which last for many years. Change is inevitable in large-scale endeavours and should not be feared but welcomed. Companies that change their initial goal are not wrong to do so. The newfound goal is often more streamlined and fine-tuned than the old one. 

Before starting a project, web design company should be mentally prepared for the potential changes that may occur in the process and its end goals. Let us explore how such changes benefit rather than harm the process. 

Change in the perceived target audience

During the research and discovery phase of a web project, very comprehensive research is conducted on the project’s different stakeholders and how the changes will affect the users. The needs and wants of the target users are strongly analyzed. The results of this analysis sometimes show that our initial track was not as accurate as we had thought.

Making the required amendments at this stage will save us the time and money of redoing the entire process once we realize that our goals are not aligned with the needs of our target market. 

Changes in the design phase

The design phase involves bringing the functions and features that have been decided to live. This technological stage may seem straightforward, but things are always different in practice than in theory. So, web designers may face inevitable roadblocks during this process. Some functions that were supposed to be included may be hindering the overall working of the website or maybe contradicting what the site stands for.

In such cases, it is always better to alter the original site plan and incorporate newer and better changes into the design to cater to the newfound needs of the web project.

Web Project

Changes at the UAT Stage

The User Acceptance Testing (UAT) stage is the stage where the site is now ready for use. Tests are run to find out if the working is smooth and glitch-free. As you start understanding how the site works, the need to make some changes might arise. Such changes could improve the overall user experience. 

You cannot anticipate these alterations before reaching this stage. Only once the site becomes a physical asset can these changes be identified. So, instead of rigidly following the initial plan and keeping the design the same, some necessary improvements should be made after some practice runs of the website.

So, is change beneficial or not?

The above discussion makes it very clear that changes in web projects are an essential part of the process and cannot be avoided. Instead, web developers should prepare themselves for these changes by formulating a contingency plan and setting aside time and budget to cater to them. Furthermore, a phased web project would be more helpful in addressing the individual objectives separately and more thoroughly. The research and discovery phase of the phased project will be very beneficial in predicting the necessary changes, keeping up with the shifting needs, and optimizing results. 

Have any questions regarding the topic “Why Change in Your Web Project Can Be a Good Thing in 2022” feel free to get in touch with us.

Also Read: 5 Website Considerations Before You Rebrand

 

 

 

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