Author: Matt England

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Development

Optimizing images for your Shopify Plus Store in 2022

Optimizing images for your Shopify

Welcome to the Topic “Optimizing images for your Shopify Plus Store in 2022”

If you are thinking that you have amazing photography for your website but it is still not working well for you? Why so? It is because there is a lot of site load. It means even though you have great picture quality but the image size is large and it takes much time to load- which eventually affects your customers. This can be one of the causes that you are losing site visits.

What is image optimization?

Image optimization is basically reducing the file size of your image without reducing quality. It means that with the same image quality you will be able to speed up your website.

Why do you need image optimization?

One of the most important reasons is SPEED! You want that the customers feel that their time is not wasted by waiting for your website to load. For this you will optimize your images so that less storage is used by these images and hence your website performance is improved. In some of the cases, as in Shopify or WordPress, CMS automatically compresses your large files. This is the reason that even though you uploaded a very fine quality image, it is showing as blurry and of low quality in your page. Hence, it is recommended to optimize your picture before you upload it so you are able to maintain the quality without any delays faced by your customer.

To retain your customers and to even gain new customers- every second matters. When there are delays in site loading, customers are getting a bad reputation regarding your website. Hence, they are less likely to visit your page. Google is also using site speed as one of main ranking factors since 2018. It means that the faster the websites are, the more likely they are to appear in the top search results. 

Optimizing images for your Shopify
Optimizing images for your Shopify Plus Store in 2022 3

Things you need to know before optimizing!

There are few of the important things to know before you optimize your files such as a picture or a video.

There are a lot of file types like JPEG, PNG, SVG and much more. All of these file types are made for specific reasons and purposes. Hence, it is important to familiarize yourself with these file types so you can use the right option for your files. 

Similarly, you should also be aware about the adequate knowledge regarding file sizes. Ideally it is recommended to use images under 200KB for JPEGs and for PNG it should be less than 500KB. Similarly, for videos the recommended size should be less than 5MB. Knowing about these little details always comes in handy when you are optimizing for the first time. 

Resolution is also one of the key factors that needs to be taken into account. It is basically Pixels Per Square Inch or PPL. PPL does not directly affect the image quality however it is recommended to use a standard PPI as mixing PPI can later lead to many issues. The standard PPI recommended is 72ppi. Along with resolutions, you should also familiarize yourself with dimensions. 

Moreover,  there is also a lot of information on how to optimize your images or videos for digital use such as by using Photoshop, tinyjpg.com, tinypng.com, HandBrake and much more. By using these online platforms you can easily optimize your images or videos and keep the quality that will attract more customers to your website. At DNA Web Studio, our Shopify specialists take full advantage of the Shopify platform and develop solutions which extend the features and functionality of eCommerce stores. Get in touch with us to let your ecommerce store become well-known among clients and increase its online presence!

Have any questions regarding the topic “Optimizing images for your Shopify Plus Store in 2022″ feel free to comment below.

Also Read: Going Global with Shopify Markets in 2022

 

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Marketing

In-House SEO Versus Working With An Agency: The Pros And Cons

In-House SEO Versus Working

Welcome to the Topic “In-House SEO Versus Working With An Agency: The Pros And Cons”

Every great business knows that SEO is indispensable for success in the modern world. However, they come across the dilemma of opting for an in-house SEO or hiring a professional agency. The following article will showcase the pros and cons that must be considered before making this choice!

Here are some essential factors for SEO services, and we will discuss which elements are better addressed while working with an agency or an in-house SEO.

Business Expertise

In-house SEO workers will have the advantage of knowing precisely what the business is about, what kind of audience to attract, and other factors that could affect the growth of the business. On the other hand, an agency may endeavor to immerse themselves in the company knowledge but will never be able to fully grasp the intricacies fully.

Not just expertise, the in-house workers will also show a higher level of dedication since it will be their project and their ONLY project. Whereas agency workers will have other assignments to cater to.

Accessibility of experts and tools

SEO agency take the crown when it comes to having access to the best experts in the field and the most efficient tools. These agencies have a complete network that capitalizes on employing the best and the brightest of the area. This is an asset that in-house SEOs lack.

Apart from their professional insight, agencies have subscriptions to software and online tools that help speed up and streamline their work. So, in this aspect, SEO agencies are better than in-house SEO teams.

In-House SEO Versus Working
In-House SEO Versus Working With An Agency: The Pros And Cons

State-of-the-art knowledge and tactics

The digital landscape is continuously evolving, and you need to stay on your toes if you want to keep up with the ever changing environment. SEO agencies are well equipped to handle these challenges. They spend significant time and budget on keeping up with the newest advancements. As mentioned earlier, the agency works as one integrated body that shares its experiences. So, it is better able to incorporate the latest knowledge.

Although in-house SEO is more capable of coping with business-specific advancements and knowledge, they face drawbacks when novel issues arise. 

Number of team members

In-house SEOs mostly have very few members, at a maximum, 3. At the same time, SEO agencies have a more comprehensive set of individuals forming a team. This is favorable as more people can help in sculpting strategies that multiple specialists have thoroughly analysed. 

Reactivity

You or your clients can face any issue at any time. In such instances, having an in-house SEO that can quickly react to the problem is more helpful. It saves the time of scheduling a formal meeting with the SEO agency team. 

Apart from these pros and cons, it is very important to have a firm grasp on the nature of your business and the type of your needs before choosing which kind of SEO team you want for your business. Hence, consider these pros and cons to achieve success in today’s modern day and age!

Have any questions regarding the topic “In-House SEO Versus Working With An Agency: The Pros And Cons” feel free to comment below.

Also Read: 10 Best Tips for Collaborating With an In-House Team

 

Categories
Development

How Could A Phased Project Benefit Your Business in 2022?

Phased Project

Welcome to the Topic “How Could A Phased Project Benefit Your Business in 2022?”

Some business owners know exactly what they want, when they want it and from whom they wish it. But that is not the case for everyone. Especially for people who are new to the field and are just starting, it is easier to take things one at a time and first explore what they want to achieve through their business. To do so, it is easier to structure a phased project.

Even if you are well versed with the do’s and don’t of business, a phased project is more organized and guarantees better results. Let us understand how. 

What is a Phased Project?

The meaning of the term is quite literal. A phased project is a plan that has been split into multiple phases. Each phase acts like one level of a game. Unless it is completely cleared, the player cannot move on to the next. In that manner, every phase in a phased project must be dealt with as a standalone. The completion of one degree provides the intel necessary for the next step.

The generic phases are research and discovery, design, development, go-live, and ongoing support. They can benefit your business in the following ways. 

  1. Identifies risk factors

The first phase, research, and discovery guide us through the unknowns of the website project. It highlights the possible time, money, and even technological constraints that we might face in that field. 

Once our vision is clear, we can make healthy decisions regarding all the resources needed for the project. This includes making technological upgrades to your current system, identifying the needs of your target audience, and resetting your goals under their priorities. 

Phased Project
How Could A Phased Project Benefit Your Business in 2022?
  1. Short-term commitment 

A complete-blown website project is a very long-term commitment that requires your time and energy and generates a relationship with the agency you are working with. Such projects can span many months or even years, and it is impossible to tell beforehand whether their aims will align with your business in the long run.

Therefore, a phased project is a safe option to get to know your clients in detail. A standalone research and discovery phase can help get to know the agency. Working together for a shorter period will help you decide whether you want to stay for the rest of the project or not.

  1. Strengthens overall business

The information garnered from the research and discovery phase is not limited to one project. The insight from that phase can be applied throughout the rest of the company is expanding the target audience, adopting new marketing strategies, developing new products, and possible rebranding options. So, by focusing on the research phase, you can feed many birds with one seed. 

In short, using a phased project can benefit your business in more ways than one. It may seem to be a drawn-out method to some people, but it actually saves time and money. Therefore, it should be prioritized in your web projects. Want to stay ahead of the competition? At DNA Web Studio, our team of design experts can assist in making your digital goals a reality.

Have any questions regarding the topic “How Could A Phased Project Benefit Your Business in 2022?” feel free to comment below.

Also Read: How Can Facebook Shops Transform a Small Business?

 

 

Categories
Development

Going Global with Shopify Markets

Going Global with Shopify Markets

Welcome to the Topic “Going Global with Shopify Markets”

If your eCommerce plans’ next goal is extending your global market, then fear not! Shopify Markets will guide the way!

Shopify markets are the new era of growing your eCommerce onto an international level. It extended the possibility of internationalization by designing management one a single storefront and admin console. It is designed to make your job easier by managing your eCommerce operation in a smooth trajectory, such as taking care of pricing, currencies, and calculating duties all within one front!

There are significant benefits to what Shopify Development offers:

1. Growth:

Shopify encourages growth through enhancing your outreach to new markets and new customers in a few clicks from a single admin console and store. It is a high-time benefit that can lead to your global success.

2. Grand sales:

It increases your selling opportunity by creating a professional custom for the individual, encouraging trust, comfort, and many sales!

3. Fast scaling:

Shopify markets hold a crucial feature of automatically optimizing businesses across markets and managing different regions with greater ease and control.

4. Engage with the audience:

Shopify markets allow you to connect with your international customers by designing their engagement in familiar shopping experiences that will convert in their market.

These benefits point toward how Shopify markets are beneficial on their own. Now to discuss how it makes global expansion seem easy:

Going Global with Shopify Markets

Global Expansion with Shopify Markets:

1. Creates custom markets: Shopify markets create a single country market by selecting market areas relevant to your business. Going global means you need to do your research on which rooms suit best to your needs. Shopify markets take away your hassle and efficiently does it for you!

2. Takes control of pricing: It sets specific prices for specific markets. This is essential when it comes to going global. Each market price is set differently for specific needs. Hence by assuring you have a accommodable price brings a sense of trust in your customers.

3. Designs Inventory locations: Takes the burden off of logistics shoulders by serving products to your customers in different markets based on where your inventory is located. Shopify markets make eCommerce easier by designing operations that swiftly take care of important tasks, such as inventory locations.

4. Optimize for specific markets: Shopify Markets holds the key element of automated optimization. Through this tactic, you can optimize for international markets based on data and ever-changing market conditions. A good website is only as good as how well it adapts to the change in the market arena. Shopify Markets ensures your customers experience is always up to date by optimizing it to the essential needs. 

5. Smart market analytics: This feature allows you to track your market performance and see your performance across each region so you can predict demand and set your goals accordingly. Each global area will have its own requirements; thus, making smart market rational decisions through Shopify markets will benefit in the long run.

Shopify markets will take your local website into international skies, so what are you waiting for? At DNA Web Studio, our team of Shopify specialist create exceptional solutions worthy of attracting visitors and converting it into leads and revenues by following to required project development requirements and best practices. Get in touch with us!

Have any questions regarding the topic “Going Global with Shopify Markets“ feel free to comment below.

Also Read: 5 Key Things to Consider Before You Build Your Shopify Store

 

 

Categories
Development

5 Key Things to Consider Before You Build Your Shopify Store

Build Your Shopify Store

Welcome to the Topic “5 Key Things to Consider Before You Build Your Shopify Store”

You all know that Shopify is one of the biggest platforms of ecommerce stores and is used to manage and generate these stores by millions of people. Its popularity in 100+ countries make is extremely popular among people who want to start their own start up in this field.

Using Shopify will provide you with amazing opportunities to extent your business because it has numerous features which are easy to use. However, just because it has many such features, does not mean you need to not do your part it research. Only through your grasp on the key features of Shopify you can make your store successful.

Therefore, we are here to help you out to make your shop one of the best by providing you with 5 key things you need to consider. Yes, only through keeping in mind these 5 key points- you are good to go!

  1. Shopify domain

When you are just starting your store, you are given a domain, that is, myshopify.com – this is provided without any cost. However, this does not mean that you should not update your domain because through users’ perspective this does not look like a strong brand. This will later prevent your store from becoming popular as the domain is not unique and does not provide individuality to your shop.  

Hence, it is recommended that you purchase your unique domain through any of the different online domains selling platforms such as Google Domains. Purchasing your own domain will in long term lead towards a better branding of your store.

  1. Quality media assets

Now you also need a good media asset for better visuals such as product images, brand images, logos, style sheets, stock images, graphic motifs, icons, or any video files. It is recommended to prepare this media asset before you launch your shop to later save ample amounts of time. Good media assets are highly significant as they make your shop attractive and build the trust of your customer as they can view products or any service in detail. 

Build Your Shopify Store
5 Key Things to Consider Before You Build Your Shopify Store
  1. Mobile version of the site

It is also important to you have a mobile version of your website as in the current era. Everyone has access to mobile and many prefer using mobile to access any page. Through Shopify you can use features to make your website appear even better in the mobile version. Hence, it is something that every Shopify store owner should consider!

  1. Chatbot or link for direct messaging 

For success of any shop, it is important to make sure that the customers’ concerns and feedback are considered. Now it is extremely important to create a system where users can easily connect with the sellers. It is important to create a platform with pre-written answers to quickly respond to the queries to users. However, a separate link of any social media can also be connected to answer customer’s questions.

  1. SEO fundamentals

It is necessary that you also equip yourself with adequate knowledge of SEO. Shopify also offers a range of different tools which you can use to improve your store’s SEO. By incorporating proper SEO techniques, you will be able to reach better ranking and your shop will be more accessible.

A team of Shopify experts at DNA Web Studio has been working to increase the features and functionality of websites and online stores by making the most of the Shopify platform. Get in touch with the top Shopify website design agency for end-to-end Shopify store design and development services.

Have any questions regarding the topic “5 Key Things to Consider Before You Build Your Shopify Store” feel free to comment below.

Also Read: 10 tips to boost e-commerce conversions

 

 

Categories
Development

Defining What Your Business Wants Out Of Its Website

Business Wants Out Of Its Website

Welcome to the Topic “Defining What Your Business Wants Out Of Its Website”

A website is now considered part and parcel of every business. With most of the world shifting towards digitization, digital marketing is no longer just a choice. It is one hundred percent a need. But most businesses are still new to this concept and are unsure about what they want from it. 

This is where we can help. The following article explains what your website can help you achieve and how you can identify your business’s needs.

Identify What Your Business Needs in a Website

You can figure out your business’s needs by following four significant steps. If you can manage these four steps, you will have a decent idea of what you actually want from your website.

Identify long-term goals

A web design is not a small project. It is the company’s face online, and with most users interacting online, it becomes the most significant area of customer-company interaction. So, the website should showcase the company’s current projects and future goals and objectives. Before formulating a website, the company should be clear about where they want to be in the future so that their vision can also be expressed on their website.

Business Wants Out Of Its Website
Defining What Your Business Wants Out Of Its Website

Identify the needs of your users.

The website is being created for the users. So, it makes sense that the needs and wants of the users should be fully catered to. This requires extensive research on how the company’s target audience thinks, what features can amplify their experience, how the site can be more user-friendly and what would appeal to them more. By predicting the users’ needs, the company can make a website that fully satisfies the users’ requirements.

Sort out your priorities

Now that you have completed the first two steps, you have a complete idea of what you want in your website. However, you cannot expect to fulfill all your requirements in the first attempt. This is where the prioritization step comes in. The company needs to decide which conditions are a “must-have,” without which the objectives would not be fulfilled, and which of them is a “should have.” This refers to the requirements not needed for the project’s success but could help improve the site.

Select the technology needed

After the objectives have been identified and prioritized, the technology needs to be selected. This step also requires research on what third-party systems need to be considered and which integrations are needed in the website. 

Apart from this, you need to align the level of functionality of the website with the target users. If your company caters to a younger generation, you have the option of using the latest tech. The same may not be suitable for an older audience who might not be very tech-savvy.

So, the steps mentioned above should be carefully considered by the company’s management, marketing, and IT teams to grasp what they want from their website fully. Contact with DNA Web Studio, we offer a completely integrated solution for website design, development, and marketing. allows for the design of your entire website to be handled by a single, highly talented and creative team.

Have any questions regarding the topic “Defining What Your Business Wants Out Of Its Website“ feel free to comment below.

Also Read: 10 Best Tips for Collaborating With an In-House Team

 

 

Categories
Development

10 Best Tips for Collaborating With an In-House Team

In-House Team

Welcome to the Topic “10 Tips for Collaborating With an In-House Team”

In-house SEO teams and SEO agency may sometimes work in collaboration to complete a specific project. However, working in unison does not come naturally and may lead to problems. The biggest issue can be: who takes responsibility when a project does not end well; the in-house team or the SEO agency? 

To avoid such squabbles, here are ten important tips that can help your company form a smooth partnership with an in-house SEO team.

  1. Arrange an orientaion/onboarding session

An orientation session is paramount to develop seamless collaboration between the teams. The new team should be thoroughly introduced to the company’s mission and vision, the goals for the current project and the way things are done within the company. This way everyone is clear about what is expected of them.

  1. Build teamwork

No collaboration can be successful if the members cannot function effectively as a whole. So, efforts should be made to create synergy between the teams who may even have to work from different loactions at times. Good teamwork will reduce chances of miscommunication. 

  1. Clearly assign roles and responsibilities

Every task and responsibility must be decided and clearly written down before the project begins. This way, everyone will be aware of his or her duties and will be held accountable for their performance.

  1. Determine methodology

Both teams should mutually agree on which methadology would be best for the smooth flow of the processes within the task. It may be difficult to agree on one methadology. However, it should always be predetermined to avoid confusion late on. 

In-House Team
10 Tips for Collaborating With an In-House Team
  1. Develop communication plan

Communication channels for the project updates should be decided. The format of the updates and their frequecy should be kept consistent to avoid misunderstandings. Softwares like Slack and Notion are effective tools for recording project progress.

  1. Avoid over-planning

Do not overcomplicate the process and risk going over the budget. Keep the tasks precise and simple and only engage the required personnel for defined tasks.

  1. Assign tasks as per skills

While assigning tasks, be mindful about the skill limits of the in-house team. Giving them work that goes beyond their abilities could demotivate them and badly affect their self-esteem. 

  1. Recognize upskilling needs

This collaboration can be used as an excellent opportunity to upskill in-house staff. Peer programming also known as pair programming is a useful method for helping your team build up skills that will help them and their company in the long-run.

  1. Assign support days

Based on how the tasks have been divided among both teams, support days should be properly planned and scheduled. Members of the respective teams should ensure their availability to avoid unnecessary delays.

  1. Regular feedback from developers

Developer feedback will help identify any problems in the design before the design is complete. This will allow staff to make corrections beforehand, saving time and effort. 

These tips should be considered to ensure that an orderly collaboration can take place. Clear communication and transparency alongwith the above mentioned recommendation will ensure efficient working of both teams. DNA Web Studio, a bespoke SEO company, understands the client’s business objectives and strategically maps out a suite of customised SEO tactics to get a website ranked higher in search results. Our team can create and implement a digital strategy to optimise the website and organically rank higher in search results. Get in touch with us!

Have any questions regarding the topic “10 Tips for Collaborating With an In-House Team“ feel free to comment below.

Also Read: 5 Website Considerations Before You Rebrand

 

 

Categories
Design

5 Website Considerations Before You Rebrand

Website Considerations

Welcome to the Topic “5 Website Considerations Before You Rebrand”

A successful business is so much more than minimizing losses and maximizing profits. It has a great deal to do with what the company offers people, regarding what core values they uphold, how they showcase themselves to the world, and what message they send out through their products and services. 

However, with time the market shifts, supply and demand change, and to stay adrift, the company has to consider rebranding. Here are five things you need to consider before taking such a step.

What role does your website play in your business?

Companies undergoing rebranding should consider what they want their websites to do for their business. While most companies pay little to no attention to websites during rebranding, the changes in the company must be depicted on the site so that the site visitors can notice the difference. 

Select your target audience

When the company undertakes the full-scale transformation, it should remember who the target audience is and their needs. Rebranding is usually done to expand the target audience and cater to the needs and preferences of new users. At the same time, the old users loyal to the company should not be forgotten. So, the company should try to create a balance between both.

Website Considerations
5 Website Considerations Before You Rebrand

Will this be beneficial in the long run?

Rebranding takes a lot of time, effort, and money. So, the company should be very sure about making such a drastic change to the overall image of the company. For this purpose, thorough research should be conducted on the market trends. Future trends should also be scrutinized to make sure that the newly implemented changes will not become outdated in a short period. 

Is your technology sufficient?

Rebranding provides an excellent opportunity to incorporate the latest advancements in the website. Therefore, before starting the rebrand, the company should conduct a detailed analysis on whether the company requires newer technology? Is the current website sufficient to fulfill the company’s goals even after the rebranding? Does the company have enough budget to sustain the latest technology?

Asking such questions before the rebrand would allow the company to plan the technological upgrade side by side instead of catering to those as they pop up later. 

Select the project team

For the rebrand, you can choose an internal team or hire an agency or even arrange a collaboration between the two. Rebranding is crucial for any business, so it should be entrusted to responsible and dedicated members. An internal team will help you save the extra money it will take to hire an agency. In addition, they will understand the goals of the rebranding much better than external members and ensure those goals are met. 

If you keep these five points in mind before undergoing a rebranding, you are sure to save yourself from some fundamental mistakes. The research and discovery phase can help you cover all these points sufficiently. Leading in the craft of web design services, DNA Web Studio visualizes, designs, and develops top-quality websites that deliver outstanding results. With our customer-centric approach, we create engaging designs that drive more sales to your business. Our web design team is experienced in creating dynamic designs that help you retain your users quickly. Contact us today!

Have any questions regarding the topic “5 Website Considerations Before You Rebrand” feel free to comment below.

Also Read: 5 Ways To Ensure The Success Of Your Content

 

 

Categories
Marketing

5 Ways To Ensure The Success Of Your Content

Success Of Your Content

Welcome to the Topic “5 Ways To Ensure The Success Of Your Content”

Your content can be highly researched, thoroughly checked, and proofread, yet still, it may lack the engagement you were looking for. There are many ways to measure the success of your content, and we have devised a helpful guide to gaining that success.

The following are five ways to ensure your content will reach the peak of success:

1. Know your audience: 

The need to know your audience is the first step to attaining success. Knowing what challenges your audience, what they are fond of, and what your content will do for them is significant. These factors will help you create a simple formula for creating an engaging audience.

The more knowledge and research you gather on your audience, the more you can be assured your work will suit their needs. Upon a single look, an audience can gauge whether a piece of work was specified for them or not. For you to create this sense of trust means you create content that is valuable to the audience. By identifying the content your audience is interested in, you can ensure a smooth journey to success. 

2. Establish the purpose of your content:

What is your content designed to do? By understanding the sole purpose of your work, you can establish your goals and strategies.

Utilizing the SMART objectives is an effective measure of analyzing how your content supports success. They help you achieve clarity and drive your focus towards reaching your goals.

Smart stands for: Specific, Measurable, Achievable, Relevant, and Timely, and they all apply to set strategic goals to help gain a more evident mindset to success. 

Success Of Your Content
5 Ways To Ensure The Success Of Your Content

3. Define metrics that matter:

Moving forward with clear objectives, you can now define critical metrics that will help you understand the performance of your content. Some essential metrics used to measure your success are: 

1. Bounce rates: Percentage of site viewers who leave your site after viewing just one page.

2. Page views: How many pages a user has visited on your site.

3. CTR: The click-through rate is a measure of engagement on your website. 

4. Time on site: How much time a visitor spends on your website.

These metrics are significant as a gauge of your performance, as they guide you on how you can improve yourself. 

4. Take an SEO approach to content: 

The higher you rank in search engines, the more traffic you will bring to your website. Hence, keyword research will help you understand what your audience is searching for and how you can get that content to them on your website.

5. Look at content shares and backlinks:

These factors are excellent indicators of your users’ value in the content you have produced. High-quality backlinks and content shares are essential factors the Google algorithm considers when ranking your page. If Google recognizes your content’s links from high-authority customers, it enhances the trust of your website hence leading to a rise in search rankings. 

DNA Web Studio specialises in web design and development offers various effective and affordable digital services. So whether you’re in need of a complete e-commerce website or social media management, get in touch with us to develop creative, powerful and creative solutions for your brand.

Have any questions regarding the topic “5 Ways To Ensure The Success Of Your Content“ feel free to comment below.

Also Read: 5 Key Things to Consider Before You Build Your Shopify Store

 

 

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