Author: Matt England

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Development

We are transforming eCommerce with live shopping in 2022

eCommerce with live shopping

Welcome to the Topic “We are transforming eCommerce with live shopping ”

The see-now-want-now mentality is going off the roof in the new era of Live Shopping!

With the increase in the use of social media daily, it is beneficial if we combine technology with the trends of at-home shopping to create a powerful channel for brands. Live shopping lets you link an online Livestream with your eCommerce store, allowing your viewers to watch and shop simultaneously. How great is that!

Live shopping today

You must remember opening up your box TV to find home channels full of ongoing advertisements for a new kind of must-have vacuum. Well, in the late 70s and early to mid-80s, live shopping networks made their first appearance on television around the globe. These were free-to-air channels, and they would sell products from home goods to fashion.

Bringing back old trends has proved helpful in many areas, so why not in eCommerce? Live shopping today brings the same hearty approach to engaging your customers with the shopping process but with a modern twist.

Live shopping or live streaming has changed the game of home shopping by streaming on apps, websites, and social media channels. Brands can now promote their businesses by providing real-time communication, reviews, and recommendations on their products.

transforming eCommerce with live shopping
We are transforming eCommerce with live shopping in 2022

So, why should you be considering live shopping? Here are five reasons:

Step up conversations:

Live commerce is an experience whereby the aim is to engage the customer leading them to be encouraged to purchase a product. Live shopping allows you to create an immersive connection with your audience and helps to significantly reduce cart abandonment rates, increasing the number of returning customers.

Also Read: Which Payment Gateway Should You Use?

Enhance your competitive edge:

Live channels strengthen your engagement with existing customers and provide you with an edge in the competitive market. New customers will be attracted to your unique approach to shopping.

Engage with shoppers:

Live shopping allows you to engage with your customers in a new environment. Tuning into a favorite brand Livestream is of great benefit to the customer because they will be able to receive live tutorials and get all their concerns answered before making a great purchase.

Influencers:

This is the era of influencers; hence getting an influencer to host your live shopping is a gamechanger. Viewers will have greater trust if their favorite influencer is involved in advertising a live stream. Influencers also are highly energetic in getting involved with brands to increase their outrGetting influencers involved results in an increase in engagement and conversion rates.

Build Trust:

Your relationship with your customer is a unique and precious thing. With the time of Covid-19, customers have missed creating that sense of familiarity with the shopkeepers they would visit daily. Live shopping resembles in-person shopping but with the added comfort of shopping from your home. Hence, the interactions in Live shopping can build trust, helping customers feel valued and appreciated. 

So what are you waiting for? Start setting up your live shopping channel now, and enjoy the bliss of customer trust and engagement! To find out more about our E-commerce related information, get in touch or request a quote. 

Have any questions regarding the topic “We are transforming eCommerce with live shopping “ feel free to comment below.

 

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Development Design

The Rise of Self-Service in 2022: Taking The User Journey One Step Further

The Rise of Self-Service

Welcome to the Topic “The Rise of Self-Service: Taking The User Journey One Step Further”

With every passing day, the world advances towards a new age. A few years ago, most people did not know how to order food using mobile phones. But slowly, technological advances, especially in online business, have pushed people to adapt and learn. Now companies must try and cater to the needs of a tech-savvy audience who require faster services.

To satisfy these needs, the concept of self-service gained momentum. After the two years of quarantine, the user journey ultimately progressed into an age of self-service. Online shopping is just one example that everyone is well aware of. But if you look closely, self-service has been adopted by many other industries.

Self-Service in Government Industries

Government agencies took the first step towards self-service to enable users. The main goal was to save time and help users avoid going through the trouble of standing in long lines to renew their license or file their tax returns. Now people fill those forms online and in the comfort of their homes.

Internet Banking

Government institutions and banks have also taken a step towards self-service. The concept of internet banking was initiated to improve customer satisfaction and provide ease of service. Although in the beginning, the services provided by online banking were limited to simple transactions like making a payment or checking the bank balance. But now, the functionality has been advanced so that people can apply for loans and mortgages.

The Rise of Self-Service
The Rise of Self-Service in 2022

Online Health Services

The pandemic played a significant role in the digital transformation of health services. The provision of the smartphone vaccine passports is the most prominent example of the world moving on from the process of issuing documents in a physical form and instead shifting the process online. 

Also Read: The Future of Commerce in 2023: Adapting to the New Digital Landscape

Challenges faced while shifting to self-service.

Despite being a necessity in your business at this point, we cannot deny that the complete automation of your business can pose severe issues. Before taking a step towards self-service, all companies should consider the most significant issue affecting their performance, i.e., the costs. 

The digital automation process will require a substantial budget to devise a proper strategy to implement this change. The costs of the technology needed to sustain this transformation will have to be acquired as well. So, blindly jumping into this endeavor would be suicidal. 

Another issue that should be considered is how this shift will affect other jobs and what the target users want to see on the website. 

Taking on such a vast project and attempting to make the change fully functional in one go is not possible financially. So, the project should be broken down into several steps. Each step should be taken as a separate project focusing only on the short-term goals. Each goal will add to the final long-term goal of the company, which is to incorporate self-service into the business. Nowadays, it is not just an option but indispensable for a fruitful business.

 To find out more about latest trending information, get in touch or request a quote. 

Have any questions regarding the topic “The Rise of Self-Service: Taking The User Journey One Step Further“ feel free to comment below.

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Marketing

The Power Of Link Building In Rising Cryptocurrencies

The Power Of Link Building

Welcome to the Topic “The Power Of Link Building In Rising Cryptocurrencies”

Cryptocurrency has taken the world by a storm. Especially in the time of the pandemic, the world has been swept up by this digital currency and many are baffled by how this was possible. A very large impact in this rise has been due to link building.

What is link building?

Link buildining is the process of acquiring hyperlinks from various webpages to your own website. Not only is it a very essential part of SEO, it is also responsible for driving the organic traffic through search engines. 

In order for any business to prosper, SEO services should be very effective. Link building has undoubtedly played a vital role in the rising cryptocurrencies. Up-and-coming cryptocurrencies are becoming the most popular searches done by users. Their keywords should be in a high percentage of anchor texts and they should also have a high monthly keyword search volume. 

Let us investigate how exactly the trends for cryptocurrencies have skyrocketed in the years of the pandemic. 

Increase in the size of the market

The pandemic has affected the global economies very harshly. It has also increased the number of online users, their number hitting an all time high with 4.88 billion people using the internet worldwide. Both the factors, though disastrous for the world, increased the market value of Bitcoin to one trillion US dollars in one year alone. So, the digital currency thrived with the market expanding during the pandemic.

Power Of Link Building
Power Of Link Building In Rising Cryptocurrencies

Google search trends

An analysis of the number of searches done for the cryptocurrency “Bitcoin” peaked in 2021. Even new emerging currencies like “Shiba Inu” became popular around that time, with many people showing interest in them and searching for these words.

Also Read: The Importance of Giving Time for Testing in 2022

Link building 

Data analysis indicated that 78 percent of anchor text had the keyword “Bitcoin” in it. One percent of the anchor text had the keyword “Shiba Inu” which is quite an extraordinary percentage for an up-and-coming cryptocurrency. These numbers indicate that a large number of reputed websites with great content have hyperlinks to the cryptocurrency websites. To ensure that link building relinquishes such effective results, high quality sites should link to pages of cryptocurrency. Not only this, but the link popularity also helps in increasing the ranking of a website. 

So, link building is very necessary is optimizing the popularity of a website and its content. Undoubtedly, it is one of the most important aspects leading to the success of cryptocurrencies in the past year. 

Keyword search volume

Countries like Mexico, Britain, Brazil, Germany and the United States showed an all time high number of keyword searches related to cryptocurrencies. These high number of searches showcase a clear relationship between the popularity of the cryptocurrency and the percentage of links. Only through high visibility on different search engines can result in the boost of the search volume of rising cryptocurrencies. 

In short, quality link building has multiplied the popularity of cryptocurrencies. It remains to be one of the biggest contributors of their long term success. 

 To find out more about latest trending information, get in touch or request a quote. 

Have any questions regarding the topic “The Power Of Link Building In Rising Cryptocurrencies“ feel free to comment below.

 

Categories
Development

The Importance of Giving Time for Testing in 2022

The Importance of Giving Time

Welcome to the Topic “The Importance of Giving Time for Testing in 2022”

The digital landscape has expanded to unprecedented horizons in the past couple of years. In these times, businesses are working tooth and nail to stay afloat in the rising competition. A common mistake that most websites make is that they forego the testing phase in website development. One might beleive that this could save valuable time but in actuality it only puts the business at risk in the long run.

Read on to find out what benefits you can reap from making time for testing your websites beforehand. 

Why is testing important?

  1. Boost Brand’s Reputation

If a developer does not conduct a proper test before launching the website, there could be many bugs and errors in the later stages when the site has already been cleared for public use. This can negatively affect the brand’s reputation and break the clients’ trust, which could prove to be detrimental to the business.

  1. Elevate Search Engine Rankings

Faulty websites that glitch or have slow load speed have bad rankings. Bad rankings mean that the site will be positioned lower in the search results. You cannot afford to have bad rankings so, it is best to conduct tests and correct as many errors as possible. The improved performance will keep users happy and boost rankings as well.

Importance of Giving Time for Testing
The Importance of Giving Time for Testing in 2022
  1. Saves time and money

Everyone knows the proverb “a stitch in time saves nine”. Taking time out to run a test in the early phase of development saves you alot of time and effort. If you do not, then the problem is not diagonsed till the website is already completed and launched for public use. Making amendments at that stage is cumbersome and very time-consuming.

Testing not only saves time, but also saves money. Every minute spent in fixing a problem on a website that has already been launched results in major losses for the company. To avoid such financial drawbacks, time should be taken out for testing before the launch stage.

  1. Increase Compatibility for Different Platforms

Websites should not only work seamlessly one device but also on other devices that it might be used on. This type of testing is called “device testing” and it ensures that users face no difficulty while operating the website on PCs, laptops, mobile phones or any other device.

  1. Optimize customer satisfaction

Developers should ensure that the websites have a user-friendly interface and a compelling design. Although it is not possible to weed out all the issues completely, however, an effort should be made to handle majority of the bugs beforehand. Not only does this increase the customer’s trust in the website but also increases their visits to said website. This is a great method to increase their confidence in your business.

Conclusion

In conclusion, business owners should strive to minimize their time cost in every way possible. Time is of the essence and it is precisely because of this that developers should give proper time to testing. If they forego this process, they will have to pay a bigger price later on. 

Have any questions regarding the topic “The Importance of Giving Time for Testing in 2022” feel free to comment below.

Also Read: The Future of Commerce in 2022

Categories
Development

The Future of Commerce in 2023: Adapting to the New Digital Landscape

The Future of Commerce in 2022

Welcome to the Topic “The Future of Commerce in 2023: Adapting to the New Digital Landscape”

We all know the current popularity of E-Commerce and it is expected to increase even more in the next few years. There are many online stores these days that are working extremely well and so many owners are now also shifting their business online knowing the success of online business. 

Therefore, the future of commerce is bright and successful. However, there is also a need to adapt to this new digital era by incorporating many factors to make the online stores even more popular. If one keeps in mind certain complications that might come in the way of the new digital landscape and work to counter these complications, only then one can make his or her business navigate through the crowded marketplace. 

Customer Acquisition Cost

The cost of customer acquisition is constantly going up. There is a concern raised that gaining more customers along with retaining old ones is becoming more and more difficult by every passing day. The current statistics assumes that there are upto 24 million online businesses with only limited spaces on the Google page one, that is, upto only 11. This limitation makes it difficult for the many other businesses to be even found in the first place. In the past, marketing budgets were put into PPC campaigns, however, now the cost is also increasing which is making customer acquisition even more difficult. In digital advertising, the cost per click has also increased by about 15% which means that more budgets will be utilized by businesses. 

To counter these problems, it is suggested to invest in one’s brand which will help in increasing the lifetime value of the customer and this will boost the conversion rates. It has been found out that almost 80% of shoppers thoroughly research before placing any order, hence, investing in your brand by also incorporating key statements is always a good start.

The Future of Commerce in 2022
The Future of Commerce in 2022

Phase out of Third Party Cookies

Google has announced that the third party cookies will phase out which means that only first party cookies will remain. This means that the owners will not have any information on customers’ browsing habits such as their likes or dislikes taken from the other websites. 

However, it has also come to light that many customers are willing to share information with those brands which they trust. The owners can conduct surveys to get more insight into the needs and wants of their customers which will help the marketers to incorporate the feedback into the users experience on their website even without the use of third party cookies. 

Social Commerce and its increasing popularity

Nowadays there are different social media platforms that hold immense popularity, the buyers are increasingly using these platforms to make purchases. It has also been found that many of the buyers trust the content creators such as influencers when buying any product. Many people now directly maken purchases through these social media platforms. Hence, it is highly recommended to create partnerships with well known influencers to break into the social selling space and to gain trust of customers. These collaborations with popular influencers will bring in newer customers and help in accelerating your business.

Have any questions regarding the topic “The Future of Commerce in 2023: Adapting to the New Digital Landscape” feel free to comment below.

Also Read: Ten factors to consider when choosing an eCommerce platform in 2023

Categories
Development

Ten factors to consider when choosing an eCommerce platform in 2023

Ten factors to consider when

Welcome to the Topic “Ten factors to consider when choosing an eCommerce platform in 2022”

The heart of an online business is its eCommerce Platform. Deciding on which platform to use can be overwhelming; you might fear making wrong decisions or have many questions running in your mind.

To answer such queries, the following is a list of 10 factors you must consider when deciding which platform you wish to use:

Pros vs. Cons

Every platform will have its list of advantages, along with an equally long list of disadvantages. Hence, first and foremost, once you have shortlisted a specific platform, run an analysis of whether the advantages weigh heavier than the disadvantages or not. 

Goals and Objectives and the Target Audience

These two factors should be the core consideration of your decision-making process. The more the platform is feasible to your goals and target audience, the more suitable it is in the long term.

Security

A secure platform will protect your brand as well as your customers. Hence, it is a crucial element that should be considered when selecting a platform, because an unsecure website can create more significant problems. 

Budgeting and Payment

While it is good to spend according to what you can afford, a good platform is like an investment. Hence it may be wise to spend your buck on something efficient rather than only functional.

Scalability

This aspect considers whether the chosen website is flexible or not. A flexible website will support your future ambitions. Hence, selecting a website is beneficial because it will grow your business and allows you to handle high traffic demands in the future. 

Platform Support

Good customer service allows you to make wise decisions. Hence, it is recommended to compare each platform’s customer service options. 

eCommerce platform
Ten factors to consider when choosing an eCommerce platform in 2022

Payment Options

Making your customer happy is the primary goal. However, if making payments is not easy, you might lose customers. Hence, while making your decision, it is recommended to consider what is most suited to your client. Such as choosing a platform that offers eCommerce payment options, such as Paypal and Apple Pay.

SEO friendliness

Google must be able to crawl or index your website that you have worked so hard on developing that it is easier for your customers to find. 

Apps and Integrations

Apps and integrations can extend the functionality of your website to create a better shopping experience for your customers. Hence, such tools allow you to operate your website in the most efficient way possible. However, this may come at an extra cost.

Timescales

Different platforms may take different amounts of time to start and get running. So if you are on a strict deadline, it is not recommended to go for websites that take significant time to implement. 

A successful online business is only as good as its website; hence by following these ten considerations, you can aim to implement a significant impact in the world of eCommerce.

Have any questions regarding the topic “Ten factors to consider when choosing an eCommerce platform in 2022” feel free to comment below.

Also Read: Shopify Markets and your eCommerce Store in 2023

 

 

Categories
Marketing

Social Media In 2022: 5 Things You Need To Know

Social Media 2022

Welcome to the Topic “Social Media In 2022: 5 Things You Need To Know”

Social Media is an integral part of our daily routine. However, times have changed from hours of meaningless scrolling on social media.

Today, businesses and users have integrated their personal and professional lives onto these platforms, from connecting to your grandma back at home to finding research data on the best product of 2022. Hence, it is no surprise that social media has gradually become integral to paid media and marketing schemes.

In this article, we will take a look at the development of social media in 2022 and share our key insights on five things you need to know:

1. It’s the age of Social Commerce:

Social Media is no longer just used for mindless scrolling and being enraptured by sponsored ads. Instead, users now use social media at every stage of their purchase process.

Research showcases that social Media is the next most crucial channel for brand research after search engines. Moreover, businesses have extended the customer experience by establishing ways to engage with their audience across multiple platforms, which gains users’ trust!

2. Platforms to keep your eye on TikTok and Pinterest:

Creativity is one of the favorite words of 2022. Users hold brands that indulge in imagination to a higher standard. TikTok and Pinterest are two reigning platforms where you can display your creativity. 

These platforms are growing at impressive rates, and research shows that users are more receptive to adverts on these networks than others. A key reason for that is other platforms such as Facebook or Instagram are saturated with the same content and hence the same advertisements. While Pinterest and TikTok are taking an approach where their advertisements are designed organically, gaining brand awareness and engagement of the audience. 

Social Media In 2022

3. IOS 14 update impacts Facebook advertising:

Apple’s new IOS 14 release caused an impasse on social media. The changes affected how advertisers receive and process conversion events using tools like the Facebook Pixel. Apple’s new policy prohibited data collection and sharing unless users opted to track on IOS 14.5 or later. Because of this, many individuals opted out of Facebook’s tracking. While some speculate the reason for this update is that Apple aims to design a competitive platform, Facebook overcame this dilemma by bringing its updates.

4. Time for a Cookieless world!

Are you tired of receiving the same notification of cookies every time you open up a website? Well, Google has announced it will be ditching third-party cookies in Chrome by the end of 2023. The lack of cookies will, however, impact paid tactics such as a programmatic display.

5. Mobile-first creatives:

Mobile-first design is a venture toward the modern world of technology. It is a process that focuses on creating a better user experience by starting the design process from the smallest yet most used of screens- the mobile phone. 

The philosophy behind this idea is to ensure your user has the best user-friendly experience!

These are five key things you need to know about the upcoming world of social media in 2022; Social Commerce is the way to thrive! Need a solid platform to improve your brand awareness and grow your business? Get in touch with us to achieve your marketing and branding goals and work on building a solid connection with your customers.

Have any questions regarding the topic “Social Media In 2022: 5 Things You Need To Know“ feel free to comment below.

Also Read: Do Facebook Ads Work

 

 

Categories
Development

Shopify Markets and your eCommerce Store in 2023

Shopify Markets and your eCommerce Store

Welcome to the Topic “Shopify Markets and your eCommerce Store”

Every online vendor has a goal to hit the global market. However, it is a difficult task to do as, in the past, merchants had to set up multiple online stores to facilitate their international users. 

But now glory behold! Shopify markets have entered the eCommerce world. Shopify Markets facilitates you in conducting business with anyone online from one store. Advocating for global expansion, Shopify markets have made eCommerce operations swift and seamless, including handling currency, pricing, and calculations of duties under the head of a single admin console. 

How are Shopify Markets beneficial?

Shopify markets provide tools and functions for handling critical eCommerce operations. The following are key elements that Shopify Markets operates, allowing you to expand your website internationally!

Currencies:

Firstly, it aids in handling currencies, a crucial element if one wishes to go global. The storefront is converted to local currencies when internal customers visit your website. Many international customers will appreciate this feature as it will make their shopping hassle-free!

Languages:

Another powerful tool required to expand a website from national to international is language. Shopify markets convert the language of your store according to the local language of your international customer. This feature facilitates your client and is an attractive component to promote your website to go global. 

Domains:

Shopify markets also provide you with the freedom to create international domains optimized for search results to drive more traffic to your store. As your website exposure increases, you will need a more robust platform to hold traffic on your website, and Shopify Markets is an expert in that!

Shopify Markets and your eCommerce Store
Shopify Markets and your eCommerce Store in 2023 17

Duties:

Shopify markets also allow you to collect duties and import taxes at the checkout; this facilitates the global customer because they know exactly what they are paying for. Making sure your customer finds using your site easy and accommodating is significant for expanding your global market.

Payments:

Moreover, it provides local payment methods as well. Payment is crucial as a problem in making the amount would mean you will suffer significant losses for your website. Moreover, utilizing local payment methods will allow you to increase your trust and relationship with your global customers, as they feel at home on your website.

Custom Markets:

Shopify markets aim to increase your outreach to your global customers; hence, it is another essential feature of allocating custom markets, which defines relevant market areas and creates a single country market or groups multiple markets together. Thus, it focuses on ensuring you have adequate outreach with your clients!

Market Optimisation:

Lastly, Shopify markets aim to increase your site’s market optimization. It does so by optimizing on a global scale with personalized recommendations and allows you to allocate them to specific markets you have in mind. 

Shopify Markets has undoubtedly enhanced the eCommerce game with its extensive features and tools. It is still in development, hence, we can expect great advancements from it. We are excited for the future of global marking, and so should you! At DNA Web Studio, our team of Shopify specialist create exceptional solutions worthy of attracting visitors and converting it into leads and revenues by following to required project development requirements and best practices. Get in touch with us!

Have any questions regarding the topic “Shopify Markets and your eCommerce Store“ feel free to comment below.

Also Read: 7 Best Shopify Apps for E-commerce Stores

 

Categories
Development

Reskin, Redesign, Replatform, or Rebuild: Which One Do You Need in 2022?

Reskin, Redesign, Replatform, or Rebuild

Welcome to the Topic “Reskin, Redesign, Replatform, or Rebuild: Which One Do You Need?”

When websites face challenges or need to incorporate specific changes to achieve new goals, they can opt for four processes; reskin, redesign, platform, or rebuild. Despite having some similarities, these core paths have different outcomes. They should be selected based on the company’s objectives and the scale of the project undertaken. 

First, you should know how these four options are different. Then you must be able to pick the path that best suits your needs.

Reskin

A reskin is like giving your website a makeover. It completely alters the site’s visual presentation by changing the font, colors, or aesthetics. No technical changes are made, and the position of different elements on the site remains unchanged. But when the users visit a reskinned site, they see a new and fresh perspective.

This would be the most cost and time-effective method to choose if your site is undergoing a rebrand. The new image would immediately spread out on the entire website.

Redesign

A redesign could be part of a rebranding project, or it can be done within the existing branding as well. Like a reskin, the redesign changes the site visually by changing the placement of a few elements. However, the change is not as drastic as in the rebuild process.

In some forms of rebranding, a redsign is also necessary. Apart from this, it can also be used when the developers aim to increase the conversion rate of the site. However, in this case, most companys opt for a rebuild.

Reskin
Reskin, Redesign, Replatform, or Rebuild: Which One Do You Need in 2022? 20

Replatform 

Replatforming is the procedure employed for the transition of a business from one platform to another. This migration strategy is usually chosen to shift the website from on-site servers to the a modern cloud platform. This not only increases the profitability but also enhances the user experience. The overalal design of the website is not altered. The code is just rewritten for the new platform.

Rebuild

Rebuilding is done when the website requires substantial changes. The changes can be made with or without making changes to the visuals of the website. Please think of this as a remodelling of the entire site to make it compatible for the newest technological needs. This path can also be utilized to fix long-standing performance issues within site. 

While the rebuild path gives you the most freedom to make changes, you should keep in mind that this is also the most expensive route. Albeit costly, rebuilding is the only method you can rely on to completely restructure the taxonomy, navigation systems, and content of the website. It is also useful when integrating new techniques and technology within your site. 

There is no hard and fast rule about which option would be best suited for which situation. The key is to carefully evaluate your needs and your resources. Based on your findings, make an informed decision about which solution would help you achieve your goal without exploiting your budget. Sometimes, you even need two options to achieve your desired results.

Contact with DNA Web Studio, we offer a completely integrated solution for website design, development, and marketing. allows for the design of your entire website to be handled by a single, highly talented and creative team.

Have any questions regarding the topic “Reskin, Redesign, Replatform, or Rebuild: Which One Do You Need in 2022?“ feel free to comment below.

Also Read: 5 Key Things to Consider Before You Build Your Shopify Store

 

 

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