Category: Development

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Development

Defining What Your Business Wants Out Of Its Website

Business Wants Out Of Its Website

Welcome to the Topic “Defining What Your Business Wants Out Of Its Website”

A website is now considered part and parcel of every business. With most of the world shifting towards digitization, digital marketing is no longer just a choice. It is one hundred percent a need. But most businesses are still new to this concept and are unsure about what they want from it. 

This is where we can help. The following article explains what your website can help you achieve and how you can identify your business’s needs.

Identify What Your Business Needs in a Website

You can figure out your business’s needs by following four significant steps. If you can manage these four steps, you will have a decent idea of what you actually want from your website.

Identify long-term goals

A web design is not a small project. It is the company’s face online, and with most users interacting online, it becomes the most significant area of customer-company interaction. So, the website should showcase the company’s current projects and future goals and objectives. Before formulating a website, the company should be clear about where they want to be in the future so that their vision can also be expressed on their website.

Business Wants Out Of Its Website
Defining What Your Business Wants Out Of Its Website

Identify the needs of your users.

The website is being created for the users. So, it makes sense that the needs and wants of the users should be fully catered to. This requires extensive research on how the company’s target audience thinks, what features can amplify their experience, how the site can be more user-friendly and what would appeal to them more. By predicting the users’ needs, the company can make a website that fully satisfies the users’ requirements.

Sort out your priorities

Now that you have completed the first two steps, you have a complete idea of what you want in your website. However, you cannot expect to fulfill all your requirements in the first attempt. This is where the prioritization step comes in. The company needs to decide which conditions are a “must-have,” without which the objectives would not be fulfilled, and which of them is a “should have.” This refers to the requirements not needed for the project’s success but could help improve the site.

Select the technology needed

After the objectives have been identified and prioritized, the technology needs to be selected. This step also requires research on what third-party systems need to be considered and which integrations are needed in the website. 

Apart from this, you need to align the level of functionality of the website with the target users. If your company caters to a younger generation, you have the option of using the latest tech. The same may not be suitable for an older audience who might not be very tech-savvy.

So, the steps mentioned above should be carefully considered by the company’s management, marketing, and IT teams to grasp what they want from their website fully. Contact with DNA Web Studio, we offer a completely integrated solution for website design, development, and marketing. allows for the design of your entire website to be handled by a single, highly talented and creative team.

Have any questions regarding the topic “Defining What Your Business Wants Out Of Its Website“ feel free to comment below.

Also Read: 10 Best Tips for Collaborating With an In-House Team

 

 

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Development

10 Best Tips for Collaborating With an In-House Team

In-House Team

Welcome to the Topic “10 Tips for Collaborating With an In-House Team”

In-house SEO teams and SEO agency may sometimes work in collaboration to complete a specific project. However, working in unison does not come naturally and may lead to problems. The biggest issue can be: who takes responsibility when a project does not end well; the in-house team or the SEO agency? 

To avoid such squabbles, here are ten important tips that can help your company form a smooth partnership with an in-house SEO team.

  1. Arrange an orientaion/onboarding session

An orientation session is paramount to develop seamless collaboration between the teams. The new team should be thoroughly introduced to the company’s mission and vision, the goals for the current project and the way things are done within the company. This way everyone is clear about what is expected of them.

  1. Build teamwork

No collaboration can be successful if the members cannot function effectively as a whole. So, efforts should be made to create synergy between the teams who may even have to work from different loactions at times. Good teamwork will reduce chances of miscommunication. 

  1. Clearly assign roles and responsibilities

Every task and responsibility must be decided and clearly written down before the project begins. This way, everyone will be aware of his or her duties and will be held accountable for their performance.

  1. Determine methodology

Both teams should mutually agree on which methadology would be best for the smooth flow of the processes within the task. It may be difficult to agree on one methadology. However, it should always be predetermined to avoid confusion late on. 

In-House Team
10 Tips for Collaborating With an In-House Team
  1. Develop communication plan

Communication channels for the project updates should be decided. The format of the updates and their frequecy should be kept consistent to avoid misunderstandings. Softwares like Slack and Notion are effective tools for recording project progress.

  1. Avoid over-planning

Do not overcomplicate the process and risk going over the budget. Keep the tasks precise and simple and only engage the required personnel for defined tasks.

  1. Assign tasks as per skills

While assigning tasks, be mindful about the skill limits of the in-house team. Giving them work that goes beyond their abilities could demotivate them and badly affect their self-esteem. 

  1. Recognize upskilling needs

This collaboration can be used as an excellent opportunity to upskill in-house staff. Peer programming also known as pair programming is a useful method for helping your team build up skills that will help them and their company in the long-run.

  1. Assign support days

Based on how the tasks have been divided among both teams, support days should be properly planned and scheduled. Members of the respective teams should ensure their availability to avoid unnecessary delays.

  1. Regular feedback from developers

Developer feedback will help identify any problems in the design before the design is complete. This will allow staff to make corrections beforehand, saving time and effort. 

These tips should be considered to ensure that an orderly collaboration can take place. Clear communication and transparency alongwith the above mentioned recommendation will ensure efficient working of both teams. DNA Web Studio, a bespoke SEO company, understands the client’s business objectives and strategically maps out a suite of customised SEO tactics to get a website ranked higher in search results. Our team can create and implement a digital strategy to optimise the website and organically rank higher in search results. Get in touch with us!

Have any questions regarding the topic “10 Tips for Collaborating With an In-House Team“ feel free to comment below.

Also Read: 5 Website Considerations Before You Rebrand

 

 

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Development

Your Prelaunch Checklist Before Pressing Go Live

Prelaunch Checklist

Welcome to the Topic “Your Prelaunch Checklist Before Pressing Go Live”

When you design a website, your main goal is for it to function adequately. Hence, you must ensure everything performs as it should before launching it. A prelaunch checklist is a list of key aspects you should consider before you launch your website to the world. Firstly, let’s discuss the advantages of following a prelaunch checklist:

Why are Prelaunch Checks necessary? 

Imagine launching a website only to be met by issues such as slow site speed, worrisome hosting, lack of a standard code, poor analytics, etc. It would be pretty alarming, wouldn’t it?

No business wants problems in their website that can impact their eCommerce, customer satisfaction, or performance issues resulting in a drop in search engine rankings. Hence, ensuring these problems are checked before launching your website is a safe-proof way. 

Moreover, to save you from the troubles of a dysfunctioning website, we have designed a stringent checklist you should aim to achieve before hitting your website live:

Set the right Extention Serial Key

A significant number of extensions have a serial or license key that is issued under a domain name. Hence, if the wrong key is set, it can generate many problems for your website.

Functioning payment gateways

Payments are a crucial element of a website; however, if payment gateways do not function adequately, the website will be at a loss. 

Hosting that supports website

This stage involves checking technical elements such as disk space, setting off the PHP version, and ensuring no errors or warnings can impact the website being launched. 

Prelaunch Checklist
Your Prelaunch Checklist Before Pressing Go Live 7

Analytics are set

To ensure that your customers’ shopping journey is smooth on your website, you need to set analytics such as Google Analytics, Google Tag Manager, and your’s website’s conversion tracking. 

Conduct Code Audits

Identifying any sit performance issues before going live is highly crucial. Hence, conducting code reviews and audits allows you to ensure your site is stable and of good quality.

The site is in Production Mode rather than Developer Mode.

Before launch, if the site is in developer mode, it can create problems in the performance and site speed.

Conduct Speed tests and Performance reviews

Every time you change your website, especially before launching, it is crucial to use such evaluative measures to ensure your site is not running slow or the performance impacted. 

Gain Quality Assurance by expert QA testers

The last but crucial step is to attain Quality Assurance. This process can include various testing methods, such as:

  • Test Suites: Group of test cases to explore a specific site area.
  • Regression Testing: Tests all other functionality that interacts with the fix.
  • Mobile-centric Testing: Tests that ensure the efficient site usage of a mobile phone.
  • Negative Testing: Helps find ‘edge case bugs.’
  • User Acceptance Testing (UAT): The site owner checks the performance according to their goals and standards. 

Your perfect website is a few ticks away on this checklist! This checklist allows you to gather a safe-proof way into the eCommerce world and makes your website launch successful. DNA Web Studio serves clients from many business and industrial sectors as a bespoke web design company. To define, design, create, and deploy responsive and aesthetically beautiful digital products that enhance the user experience of our customers’ target audiences, we work exclusively with our clients. Contact us to stray ahead of the competition.

Have any questions regarding the topic “Your Prelaunch Checklist Before Pressing Go Live“ feel free to comment below.

Also Read: In-House SEO Versus Working With An Agency: The Pros And Cons

 

 

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Company News Development

10 tips to boost e-commerce conversions

10 tips to boost e-commerce conversions

Welcome to the Topic “10 tips to boost e-commerce conversions”

It’s one thing getting visitors to your online store but encouraging them to purchase is another thing.  Boosting conversions is about ticking every box and ensuring you provide consumers with every reason to click the purchase button. Therefore, these top tips will help you to boost conversions.

Keep Navigation Simple

Making it simple for users to navigate around your site means that they will be able to find your products with ease. When you make each product simple to find, it will enable potential customers to find what they are looking for.

Effective Search Feature

It’s common for consumers to want to use your search feature to find what they are looking for. Therefore, make sure that the search function is easy to use and provide them with the opportunity to fine-tune their search and make it faster.

Enhanced Loading Speed

A slow website that takes an age to load will turn users away. As a result, you need to make sure that your website loads quickly, giving users exactly what they want as quickly as possible. 

User-Friendly Product Names

If your product names are user friendly then consumers will be able to find what they are looking for. While some products will have long, confusing names, it’s vital that you ensure that products can appear even if users search for products using relatively obscure search terms.

Make Deals and Promotions Stand Out

Consumers love nothing more than saving money or taking advantage of promotions, so make sure they stand out. If they are tucked away in the corner of your website or they are difficult to find then users are not going to know they exist. Make them stand out and you’ll soon find that consumers start making purchases.

Make Your Prices Clear

There is nothing consumers hate more than not being able to find the price of a product. This is similar to walking into a shop and finding a product that doesn’t have a price tag. It’s highly frustrating and if people don’t know how much a product is, why would they make a purchase? So, make sure the price stands out immediately and you’ll find that sales increase significantly.

Improve Your Descriptions

Consumers need information and they want it quickly. Therefore, your product descriptions have to provide consumers with what they need to know. Keep it simple, provide bullet points and ensure that they have all they need to make an informed purchase.

Use Clear Images

Images can help to support your product descriptions but also help consumers see what they are purchasing. Image optimization allow you to focus on some of the main aspects of the product, helping to increase conversions.

Include Customer Reviews

Sold lots of products to lots of customers? Get their feedback and reviews and place them onto your store. People will often make a purchase based on the experience of others. Therefore, if people are raving about your service and products then people will trust you.

Make The Checkout Process Simple

While you might think that consumers adding products to their basket means that the deal is done, that is not the case. They can add products to their basket but they still have to complete the purchase. Therefore, make the checkout process intuitive and simple. If it is over-complicated they will look elsewhere.

DNA Web Studio specialises in e-commerce web design and offers various effective and affordable digital services. So whether you’re in need of a complete e-commerce website or digital marketing, you can count on the leading web design company to develop creative, powerful and creative solutions for your brand.

Have any questions regarding the topic “10 tips to boost e-commerce conversions” feel free to comment below.

Also Read: Ten factors to consider when choosing an eCommerce platform in 2023

 

 

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Development Security

Why It’s Important To Keep Your Website Up To Date

Why It’s Important To Keep Your Website Up To Date

Welcome to the Topic “Why It’s Important To Keep Your Website Up To Date”

You might have a website that does everything you need it to do but that is no longer enough. In fact, your website has to evolve with the changes that occur online as well as ensure that it remains relevant. This will ensure that it remains safe, secure and meets all of the requirements of search engines, so what do you need to do to keep your website up to date?

Install Security Patches

The online world is fraught with security risks as cyber criminals look to steal data. Hackers can bring your website to its knees in an instant and that can cause a huge array of problems for your business. Therefore, it’s imperative that you keep on top of your security patches to ensure you are as secure as possible.

Hackers are always looking to get one step ahead and so, it becomes important for you to keep up to speed with them by ensuring your website cannot succumb to their criminal ways. Through security patches, you can protect your business in many ways. This will ensure that the risk of having data stolen or your website hacked is reduced but it will also protect the data of your customers. When your customers understand how important you take security, they will value your business and will remain loyal too.

Updated Content

The truth is that if you want your website to work as hard as possible for you then you need to make sure that the content is fresh, engaging and relevant. Putting your website out there and assuming it will rank well will only end in disaster because Google now looks for websites that offer value and new content. This is all down to the fact that Google wants to provide its users with content that means that you have to get your SEO right in every possible way.

There is a method to get this right and it is recommended that you use an SEO specialist who can ensure that they implement the right techniques to help your website rank well. This can be achieved through new content, keyword analysis and a wide range of other SEO techniques that your SEO specialist will adopt. It’s about finding that perfect blend through the right analysis and understanding of data that will help your website to climb up the search engine rankings. 

These updates are on-going and have to be implemented regularly but this might prove to be a challenge. Therefore, it can help to have a monthly retainer with the likes of DNA Web Studio who can help to provide the updates and keep your website secure and ranking well. It takes knowledge, experience and expertise to get it all right, so don’t risk attempting to take care of this yourself and leave it to the experts.

Have any questions regarding the topic “Why It’s Important To Keep Your Website Up To Date” feel free to comment below.

Also Read: In-House SEO Versus Working With An Agency: The Pros And Cons

 

 

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Development

7 Best Shopify Apps for E-commerce Stores

7 Best Shopify Apps for E-commerce Stores

For those who are looking to create an e-commerce store then Shopify is one of the best options out there. It keeps things simple but if you want to ensure that your store succeeds then you are going to need to implement more features that enable you to make it work harder. Therefore, the following apps are a must-have for your E-commerce store.

Plug in SEO

It’s going to be important that people can find your store and to do this, you are going to need to make sure it can be found organically. As a result, SEO is vital but Plug in SEO can help with this. 

It monitors your store to identify any problems with your SEO and then it provides you with the results so you can make the relevant changes. It scans all titles and headings as well as the performance of your page and the structure.

There is a free version of the app available that will allow you to scan your store as much as you wish. However, if you want to get more from it then there is a premium plan available that will help you to optimise your SEO. 

This app is suitable for every store owner as it will help them to address SEO problems and give their site a boost with organic searches.

Smile Rewards and Loyalty

It can prove a challenge to convince people to make a purchase and of course, you’re also going to want them to keep on coming back. This app enables you to offer your customers access to a loyalty program as a way of encouraging them to come back and purchase more.

You can use the app to set up a range of loyalty programs which includes loyalty points and VIP programs. You can also determine how your customers are rewarded and when they are rewarded while it can also be integrated with a number of other tools such as Mailchimp.

The app is free if you want to make use of a simple loyalty program but if you want more, then you will need to use the premium version. If you want your store to see repeat customers then this is going to be the app for you.

Fera Social Proof

Again, if you want your store to be a success then you are going to need to encourage visitors to make a purchase. This app will assist you by creating a feeling of urgency with your visitors. It enables you to create pop-ups in real-time that gives visitors an insight into what your other customers are doing.

You can create notifications when someone makes a purchase or you can display how many people have purchased certain items while it’s possible to see who has added products to their shopping basket.

The app is free to use and it is ideal for those stores that have a decent level of activity but still want to encourage more visitors to take action through urgency. 

Also Read: Shopify Markets and your eCommerce Store in 2022

Facebook Messenger Marketing

Customer support and satisfaction is vital for any business. You’ll also need to connect with them and provide them with answers to any queries they might have. Therefore, this app enables you to communicate with your customers in a simple and efficient way.

Your customers will have the option to take advantage of live chat while you can also view previous conversations and create a subscriber list. The app is free to use but it is especially useful for businesses that want to add value to the overall experience of their customers. It’s a great way of improving marketing and outreach too.

Oberlo

If you want to use Shopify to begin a dropshipping business, which involves selling products from other companies, then this is the app for you. This tool can help you to locate the right items and then add them into your own store, enabling you to sell them instantly. 

The ability to search is simple while you have the ability to import products from companies such as AliExpress before being able to customise them. It also keeps stock levels and princess up-to-date while the shipping process begins automatically once the order has been confirmed. Users can then track their orders.

The app is free for up to a total of 50 orders per month but there are two other plans available that come for more features and increased capacity. This app is ideal for those who want to take a hands-off approach to sell goods

Yapto Reviews, Photos and Q&A

The online world has now made it possible for people to research and read reviews before making a purchase. This app is a must if you want to add value to your business with the help of Shopify Store Development as it makes it possible to add customer reviews to your Shopify store. This will add credibility to your business and will give customers more confidence when it comes to purchasing from you.

Reviews can be automatically collected as well as images of products along with questions and answers. It is then possible to display the reviews at several places throughout the store while you will also have the ability to moderate them and reply to them either privately or publicly.

The basic app is free and is more than enough for most stores but there are premium plans that come with more features including coupons and upsell options. This really is a must-have app as reviews are vital for any online store and this is why Yopto is one of the most important apps out there.

Printful

You can create your own designs for clothing but then you need to have them printed onto clothing once orders come in. This is where Printful can help as it offers a complete printing service.

Store owners can list products in their store and then have them printed and shipped once an order has been placed.  Customers can also personalise your designs before having them printed or embroidered onto caps or T-shirts. It’s also possible to create mockups of products, giving customers the chance to see what they will look like.

The app is free to use but you will need to create an account and then pay a fee with each order that they fulfil. It’s ideal for those who love to create and sell their own designs but want someone else to take care of the printing and shipping.

Categories
Development Marketing

GDPR : The Ins and Outs

gdpr-ins-and-out

As of May 2018, explicit consent is to be required to access the knowledge people give to organizations. Under the new rules, companies will not be ready to use long terms and conditions that don’t inform the reader about consent. Failure to demonstrate consent as outlined in these new guidelines will result in fines. here are some of the insights of General Data Protection Regulation.

As per a new set of laws, all companies will need to notify data breaches, which must be done within 72 hours of first becoming conscious of the breach. The goal here is to strengthen data privacy and therefore the rights of EU citizens online.

General Data Protection Regulation (GDPR) | Explained

GDPR or European Union General Data Protection Regulation can be defined as a long list of regulations or set of data privacy laws for the handling of consumer data. The goal of this legislation is to assist in aligning existing data protection protocols while increasing the amount of protection for people. 

GDPR has been in negotiation for more than four years, but the particular regulations will inherit effect starting May 25th, 2018.

These new laws will help to bring existing legislation up to par with the connected digital era we reside in. Since data collection is such an important and integral aspect of our lives, both on a private and business level, it helps to line the quality for data-related laws moving forward.

The key requirements of GDPR are:

  1. Transparent and Lawful processing of personal data
  2. Limitations on collecting and storing personal data
  3. Right to Personal Data
  4. Consent of Data Subject 
  5. Maintain a Data breach register
  6. Protection of Privacy of Personal Data
  7. Data Impact Assessment for the protection of new data or project
  8. Ensuring Data Transfer is Protected
  9. Assigning DPOs 
  10. Training and Awareness of GDPR Requirements

How Companies view the new GDPR?

Changes under GDPR will impact the organization’s operational activities and routine tasks. The way organizations manage marketing activities and data permission is going to vary.

Data Processing Officers or DPOs are going to be required for all or most of the activities in regulating and overseeing data. They will be the one driving figures behind the fostering of a knowledge protection culture within companies and organizations.

In practice, companies will need to confirm that an individual wants to be contacted by including an opt-in on sign-ups. The customer must understand what they need to be consented to, with no hidden details, and corporations must tell people about the choice of how their data is being managed and kept.

How does one prepare for new GDPR Requirements?

Firstly, you would like to review your company’s documentation, assess what data you hold, where it came from via an information audit. You ought to also update any procedures so that they suit the rules.

Under the new GDPR requirements, a data subject has the proper to request that their data be erased – therefore, the procedure for handling such an invitation must be put into consideration and ordered by the organisations.

How GDPR impacts your businesses will cause an updated level of transparency, replacing old data privacy laws with a new one to data collection, storage, and usage. 

Companies need to be GDPR Compliant under the following set of rules and regulations:

  1. Obtaining Consent – Your terms of consent must be clear, meaning you simply can’t stuff your terms and conditions with complex language designed to confuse users.
  2. Timely breach notification – If a security breach occurs, you’ve got 72 hours to report the info breach to both your customers and any data controllers, if your company is large enough to need a GDPR data controller. Failure to report breaches within this timeframe will cause fines.
  3. Right to data access – If your users request their existing data profile, you want to be ready to serve them with a detailed and free electronic copy of the info you’ve collected about them.
  4. Right to Data Deletion – Once the first purpose or use of the customer data has been realized, your customers have the proper to request that you simply totally erase their data.
  5. Data portability – This gives users rights to their own data. They need to be ready to obtain their data from you and reuse that very same data in several environments outside of your company.
  6. Privacy Protocols – This section of GDPR requires companies to style their systems with the right security protocols from the beginning. Failure to style your systems in the proper way will result in a fine.

Fines associated with new GDPR Requirements

Failure to comply with the new GDPR requirements may result in some pretty hefty fines. 

The fines will range from £17.5million, or up to 4 percent of the offending organization’s annual revenue – whichever is bigger.

For lesser offenses, the fine is going to be halved to £8.1million, or up to 2 percent of the offending organization’s annual revenue – again, whichever is bigger.

Conclusion

GDPR may be a complex topic, and although this post will assist you to understand the fundamentals, you and your legal team will have to undergo the legislation with a fine-toothed comb. But the decision is pretty clear from the offset: GDPR is an aggressive swing within the face of data abuse, and it puts all the rights within the hands of the data subject when it involves their data.

To conclude, there are a big number of requirements that relate to EU GDPR. It’s important to know these requirements, and their implications for your company, and implement them within the context of your company.

Categories
Development

Why You Should Upgrade to Magento 2

magento2

There Are Many Reasons Why You Should Upgrade to Magento 2

With support for Magento 1 coming to an end, it is important that e-commerce websites do everything in their power to continue to be recognised by their target market.

It was back in 2014 that users were provided with the opportunity to see what Magento 2 was all about. This e-commerce platform had already been a success with online businesses, as it provided them with an intuitive shopping cart system as well as control over the design of their store. What’s more, it also came with a wealth of functions. However, since the initial release of Magento 2, both 1 and 2 have been running in parallel but now the support for Magento 1 has ceased, now is the time to upgrade.

Should You Upgrade to Magento 2?

If you have been using Magento 1 then you are going to be in for a surprise because Magento 2 is totally different. It won’t be a simple case of moving across from Magento 1 to Magento 2.

You are going to need to spend time understanding the changes so you can make the upgrade in the right way. While Magento 1 was a huge success, it was clunky but now, the new Magento 2 has made several significant changes. 

It comes with streamlined admin processes while it is more intuitive to use, giving users a more immersive experience. So, why should you upgrade?

The Directory Has Been Streamlined

Users will no longer have to spend time organising and searching for files because they have chosen to reduce the number of root directories down to five from nine. This enhances store management, making the process faster.

Enhanced Usability

The navigation interface of Magento 2 has been improved, making it possible for users to find what they need. As a result, the Magento 2 dashboard now includes the following information:

  • Lifetime Sales
  • Average Order
  • Last Orders
  • Last and Top Search Terms
  • Revenue Tax
  • Shipping
  • Quantity
  • Bestsellers
  • Customers

If users require migration capabilities then the native Data Migration Tool can take care of transferring existing data.

Implementation of the Latest Technologies

The experience of using Magento 2 is enhanced through the implementation of some of the best technologies currently available. This provides a slicker experience and minimum hassle.

  • No requirement to install a third-party module as it uses Varnish caching
  • New product uploads are more efficient through the Product Creation tool.
  • It’s possible to link videos to products
  • Additional Javascript can be added without problems as Prototype has been removed.

Improved Experience for Shoppers

While Magento is for business owners, it also has to provide an efficient and user-friendly shopping experience for consumers. As a result, Magento 2 comes with:

  • Product images included within the order summary
  • Checkout includes easier registration for shoppers
  • Incorporates a range of payment solutions such as PayPal, WorldPay, Cybersource and Braintree
  • Consumers can make use of the Guest Checkout feature while those who have registered previously will have their information provided to them.
  • Enhanced security as well as improved hashing algorithms.

Improvement of the Framework

Business owners and e-commerce users have fed into the changes made to Magento 2. This has resulted in several changes to the framework and this includes:

  • Compatibility with both PHP 7 and HHVM
  • Magento Marketplace has incorporated Magento Connect and all extensions are being actively monitored by the Magento Team
  • It’s possible to transfer the majority of Magento extensions from significant extension providers into Magento 2 while keeping their functionalities.

Improves Loading Speed With Image Compression

Javascript, CSS and HTML are all minimised while images are compressed to improve loading times.

Also Read: Shopify Markets and your eCommerce Store

Slow loading times are commonly caused by images that have not been optimised and in particular, high-resolution images can also use a large portion of bandwidth causing speed issues. Therefore, if they are fully optimised it will provide a faster, more immersive experience for users while reducing bounce rates and discarded shopping baskets.

New Revenue-Based Pricing Model

Instead of using the per-licence pricing structure, they have opted to implement a new revenue-based model. This is based on the different tiers of Gross Merchandise Volume (GMV) and so, e-commerce businesses can use new servers without being penalised and instead they pay a single fee.

Magento 2 is Worth the Wait

Through all of its changes over the last few years, Magento 2 has made some significant improvements. These changes are going to bring a wealth of benefits to e-commerce websites and so, many businesses are likely to see improvements if they make the upgrade to Magento 2. 

For further advice about the way in which Magento 2 can enhance your business, get in touch today or get a quote? We also have an array of e-commerce solutions that could help your business, so take a look.

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