Author: Matt England

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Development

Top 11 Essential Magento Extensions for Your eCommerce Store

Magento Extensions

Magento is a dynamic open-source platform for developing eCommerce websites. Over 10% of eCommerce stores use Magento to boost their online sales and build credibility among their users. From building scalable websites to offering maximum customizability, web developers leverage countless benefits from this platform by using different Magento extensions. It’s the first choice of online business owners, software developers, and users for its seamless experience on an online platform. 

If you have an idea of how the Magento development company works (or have worked with them in the past), you would probably be familiar with these extensions. But, if you are a novice, you must know about these extensions and how to use them in eCommerce web development.

11 Must-have Magento Extensions for eCommerce Business

With most eCommerce companies using Magento website design, it is essential to incorporate some of these extensions for improved ROI (return on investment). Let’s check which Magento extensions make a profitable online store.

Magento Extensions for Better Customer Experience

1). Yotpo:

Want to enhance your Magento website design? Try Yotpo Reviews, a Magento extension that enables businesses to display customer reviews and ratings directly on their product pages, which can help to increase customer trust and boost conversions. It is a platform that provides user-generated content solutions for eCommerce businesses. The Yotpo Magento extension integrates Yotpo’s user-generated content solutions into a Magento store, enabling businesses to collect and display customer reviews, ratings, and other user-generated content directly on their product pages.

2). Live Chat:

Gone are the times when people were patient enough to wait for your response. Today’s tech-savvy generation needs an instant response to all their queries and concerns. Thanks to Magento’s dynamic LiveChat plugin, which provides real-time customer support, increasing customer satisfaction and loyalty. This popular Magento extension helps businesses answer customers’ queries in a timely manner and provide support during the buying process, which leads to increased sales and higher conversion rates.

Moreover, the LiveChat Magento extension provides analytics and reporting tools, enabling businesses to track chat performance, monitor customer satisfaction, and identify areas for improvement. With its customisation options and analytics tools, the extension can be tailored to meet the specific needs of any eCommerce business. Hence, finding a Magento development company that uses this extension for eCommerce website development is beneficial for your growing online business.

Magento Extensions for Marketing

1). Beeketing:

If you can’t convert the traffic coming to your store into sales, your business’s bottom line seems redundant. It’s frustrating to see most visitors leave your store without adding anything to their basket before hopping. An interesting Magento extension that does the magic here is Beeketing, which helps Magento store owners improve their eCommerce sales and conversion rates. The Beeketing extension provides over ten built-in tools, each with its own set of features, to increase the conversion rate at all three stages of your marketing funnel – acquiring and converting leads, up-selling and cross-selling, and engaging with customers.

2). Refer a Friend by Ahead Works:

The Refer a Friend extension by AheadWorks is a marketing tool designed for eCommerce businesses using the Magento platform. It allows customers to refer their friends to the store, incentivising both the referrer and the friend to purchase.

Store owners can create custom referral programs that offer rewards such as discounts, coupons, or store credits for the referrer and the friend. Customers can refer their friends via email, social media, or a custom link, making it easy to share the referral program with their network. The extension can be integrated with email marketing tools like Mailchimp, enabling store owners to send targeted referral program emails to their customers.

The Refer a Friend extension by Aheadworks is a valuable marketing tool for eCommerce businesses that want to incentivise their customers to refer their friends and expand their customer base in the process. 

Magento Extensions for Analytics

1). Advanced Reports:

Do you need quality data on your products, customers, and sales? There is no better Magento extension than Advanced Reports, which provide in-depth insights and analytics on key performance metrics, enabling store owners to make informed decisions and optimise their sales strategies. From improved data visualisation to easy integration with third-party tools, it has everything you need to create a powerful Magento website.

With this Magento extension, your Magento agency in Leeds can make it easier for you to gain deeper insights into their store’s performance and give you the flexibility to make data-driven decisions.

2). Actionable Google Analytics:

Learning about the latest trends and customer behaviour patterns is one of the most crucial elements of eCommerce businesses. Get to know how your customers behave and how your products perform with a dynamic extension—Actionable Google Analytics—that boosts your online store’s performance. The extension enables enhanced eCommerce tracking, allowing businesses to track visitors’ behaviour on their websites, such as product impressions, clicks, and purchases. The extension allows for event tracking, which helps businesses track user interactions with website elements such as buttons, forms, and videos.

If your Magento development agency refrains from providing this extension, it is high time you need to switch to a professional web design company.

Magento Extensions for Shipping

1). ShipStation:

The ShipStation Magento extension is a plugin that allows Magento store owners to connect their store with ShipStation. Once installed, the extension will sync all order information from Magento to ShipStation, including customer information, product details, and shipping preferences. With the ShipStation extension, you can automate your shipping process and reduce the time and effort required to manage orders. Overall, the ShipStation Magento extension is a useful tool for Magento store owners who want to streamline their order fulfilment process and improve the customer experience. 

2). Delivery Date:

You surely don’t want your customers to give you bad reviews for untimely delivery, right? Fortunately, a Magento extension allows online store owners to provide their customers with estimated delivery dates during checkout. This Magento extension is a helpful tool for store owners who want to provide customers with a better shopping experience and manage their order fulfilment process more efficiently. The “Delivery Date” extension can be customised to suit the specific needs of a business, including the ability to set minimum and maximum delivery lead times, customise delivery date display options, and more. 

Magento Extensions for Payment

1). Magento 2 One-Step Checkout:

Magento 2 One-Step Checkout is a process extension that simplifies the checkout process of an eCommerce store. Traditionally, the checkout process in an eCommerce store involves multiple pages and steps, which can be time-consuming and lead to shopping basket abandonment. The one-step checkout process streamlines the process by combining all the steps into a single page, simplifying the process, and providing a better user experience. Sounds exciting, ain’t it? Give your users an unparalleled experience by using the Magento 2 one-step checkout extension. If you are a Magento development company, familiarise your clients with this extension and see the way it boosts their bottom line.

Also Read: Why You Should Upgrade to Magento 2

Magento Extensions for Security

1). Fraud Prevention:

As an eCommerce store owner, you surely don’t want to go through fraudulent purchases and payments. A great measure to assist here is the Fraud Detection Magento Extension, a plugin that helps online store owners prevent fraudulent orders from being processed. The extension uses advanced algorithms and machine learning techniques to analyse customer data, order information, and transaction patterns to identify and flag potential fraudulent activities. Having a Magento development company that protects your business from malicious activities is a true blessing. 

2). Two-Factor Authentication:

Want to give the users an advantage of added security? Then this Magento Extension is just right for you. The Two-Factor Authentication (2FA) Magento Extension is a security plugin that adds a layer of protection to your Magento store’s login process. The extension requires users to provide two pieces of authentication to access their accounts: their usual login credentials and a second factor, such as a code generated by a mobile app or a hardware token.

Wrapping Up

With so many Magento Extensions already available, picking the one that meets your eCommerce business needs seems overwhelming. Having an experienced Magento development company by your side can be an asset at this time. They can help you select the best Magento extension for your eCommerce store and support you throughout the development phase for better results. 

Looking for a dependable Magento development agency in Lincolnshire? DNA Web Studio is the right choice for you. We are a professional Magento agency in Lincolnshire that offers all-in-one web development services to eCommerce businesses willing to expand their online revenue.

Categories
Design

Latest Web Design Trends to Boost Engagement in 2023

Web Design

The past generation of web designers gave us classic examples of how engaging web designs dominate the online market with appealing visuals. Technology innovation has made it even more desirable for web design companies to craft advanced and interactive web designs. The internet world is rapidly changing, and web design is no exception; hence, it is important to keep yourself updated with the latest trends. 

Some creative web designers also take inspiration from traditional design trends and blend them with advanced technology features to present a fresh and dynamic web page to the users. A Web Design Agency that incorporates the latest design trends elevates user engagement on their website by offering them an ultimate web experience. 

Top Web Design Trends for eCommerce Web Design in 2023 Are

Are you wondering what web design trends will rule the internet in 2023? We are equally excited to bring them up for you. So, without further ado, let’s reveal the top trends in web design in 2023.

1). 3D visuals

Three-dimensional (3D) visuals have become an increasingly popular trend in web design, offering users a new level of engagement and interactivity. This technology uses advanced computer graphics to create virtual objects and environments that appear to have depth and dimension and can be viewed from different angles and perspectives. One of the most significant advantages of 3D visuals for web design is their increased immersion level. It is particularly beneficial for websites that rely on visual storytelling, such as gaming, e-commerce, or art and design websites.

2). Nostalgia

We all feel nostalgic at some point or other in our lives. During the COVID-19 pandemic, when citizens were restricted from meeting their friends, people started posting about their good times, and the nostalgic trend has become quite popular worldwide. Nostalgia in web design refers to using design elements and visual aesthetics that evoke nostalgia or sentimentality. It includes using retro fonts, vintage colour palettes, and graphics to create a design that recalls a particular era or time. 

The increasing popularity of Y2K fonts has inspired many web designers to adopt trends of the past era to improve aesthetics. Any web design company using the Y2K trends in 2023 will likely lead the market with a significantly high volume of users visiting their websites. 

3). Minimalistic Design

Cluttered or messy web elements are a big “NO” for web design in 2023. Over 80% of users are disappointed with web pages overloaded with flashy designs and bold colours. Minimalism in web design emphasises simplicity, clarity, and minimal design elements to achieve a clean and uncluttered visual aesthetic. This approach often involves using white space, clean typography, and a limited colour palette to create a sense of elegance and sophistication. Ask your eCommerce web design agency to follow a minimalist approach to create a clean, engaging, and user-friendly experience for website visitors.

4). Shared Frameworks

The good thing about the internet is that it offers a platform for creators across the world to share their strategies and ideas, building a community more robust than before. Shareable frameworks have been popular in web design for several years and are likely to have a substantial impact on trends in 2023. The purpose of a shared framework is to streamline the web design process by providing a set of best practices, design patterns, and reusable components that can be adapted to different projects. 

As websites become more complex, sharable frameworks will likely include more advanced user interface components to help designers create sophisticated designs without starting from scratch.

Also Read: Ten Factors To Consider When Choosing An eCommerce Platform in 2023

5). Loading Animations

Keeping the users engaged on the website while it is loading demands creative effort from web designers. Loading animations are essential because they help manage user expectations and provide feedback that the website is working on their request. Some loading animations may be a simple progress bar, while others may be more intricate, such as a spinner changing colours or displaying a message while loading. An experienced web design agency knows how to entertain its audience while loading the website.

6). Dark Mode

Dark mode is still in style; no other trend can replace it! This design approach uses a dark colour palette for the background of a website or application rather than the traditional light colours that users and designers love equally. One of many advantages of the dark mode is it creates a unique and stylish visual aesthetic that can help websites to stand out and differentiate themselves from competitors.

7). Chatbots

Another trend that is going to bring change in the web designing industry in 2023 is Chatbots. A chatbot is a computer program that uses artificial intelligence (AI) to simulate conversations with human users over the internet or messaging applications. Chatbots are designed to understand natural language input and provide automated responses to assist users with various tasks, such as answering frequently asked questions, providing customer support, or even making online purchases. This can help users find the information they need more quickly and easily, leading to a more positive experience on the website. To integrate chatbots into web design, web designers can use a variety of tools and platforms that provide chatbot building and integration capabilities. A successful web design company knows what their audience looks for in a website, and implements the best approach to offer them an exceptional web experience.

8). Mobile-first Design

Does your web design agency create mobile-friendly designs? The growing importance of mobile-first design is driven by several factors, including the increasing use of mobile devices for browsing the internet and changes in search engine algorithms that prioritise mobile-friendly websites in search results. As a result, web designers are increasingly focused on creating responsive designs that work seamlessly across various devices, including mobile phones and tablets. With most people using their mobile phones for online shopping, having a mobile-friendly web design will always be a top priority for eCommerce web design.

9). Augmented Reality

Augmented Reality has been around for a while but is gaining more attention due to its real-world-like features. The popularity of AR in eCommerce Web design is expected to continue and grow in 2023. AR technology allows virtual objects to be superimposed on the real world, creating a unique and interactive user experience. eCommerce businesses are certain to get an advantage from this technology in 2023, with its real-life experiences.

Final Words

That’s it. You have the best strategies to create an engaging ecommerce web design now; try your hands at it and let us know the outcome. Experimenting with new concepts is the only way to draw users’ attention and give them an artful experience. Whether it is playful animation or AI-inspired smart features, a web design company that will manage to bring a breeze of freshness to the internet will make more profit than the rest of the industry.

Having trouble designing an aesthetically appealing website? Contact DNA Web Studio-a professional Web Design Agency in Lincolnshire, which has extensive experience designing and developing interactive websites for online businesses.

Categories
Development

How to Find the Right Shopify Specialist to Set Up Your Online Store

Shopify Specialist

As the digital economy continues to soar, the need for a strong online presence has become more important than ever before. And when it comes to setting up an online store, Shopify is undoubtedly one of the most popular platforms out there. But let’s face the fact – whether one is a seasoned pro or just starting out, not everyone has the technical expertise to navigate the intricacies of setting up a Shopify store. Fear not, for we’ve got you covered!

In this blog post, we’ll guide you through the process of finding and having the right Shopify Specialist for your Shopify website development needs who can make all the difference. So, without any further ado, let’s dive into how to find the right Shopify specialists to set up your online store!

Who are Shopify Specialists?

If you’re looking to create an e-commerce website that stands out from the pack, then a Shopify specialist may be just what you need. A Shopify specialist isn’t a Shopify developer always, rather, these tech-savvy mavens are the go-to experts for everything Shopify, from creating a website that is both functional and visually stunning to customizing themes to managing payment gateways to omnichannel marketing the business. In short, you can hire Shopify experts as freelancers, from boutique Shopify website development agencies, or a big Shopify website design company, who will cover the four necessary pillars (start, sell, market, and manage) to augment your business.

When Should You Hire a Shopify Specialist?

shopify experts

In the world of eCommerce, it’s essential to have a website that not only looks great but also functions seamlessly. While Shopify is a fantastic platform for building an online store, it can be challenging to navigate for those unfamiliar with its intricacies. That’s where a Shopify specialist comes in. 

But when should you make the call? Well, if your website is slow to load, lacks functionality, or isn’t optimised for SEO, it’s time to get some help. A Shopify expert can diagnose these issues and implement solutions to ensure your website is running smoothly.

Now, you may be wondering, “Why should I spend money on a Shopify specialist?” Sure, you could try to do it all on your own, but that’s like trying to build a rocket ship without any prior experience. You might end up with something that sort-of works, but it’s probably not going to be pretty, and it certainly won’t be efficient. The Shopify website development specialist has the expertise to create a website that not only looks great but also drives sales. They can help you choose the right themes and apps, set up payment gateways, and ensure your website is fully responsive.

In addition, a Shopify specialist can save you time and money in the long run. With their knowledge and experience, they can complete tasks in a fraction of the time it would take you to figure it out on your own. Plus, they can help you avoid costly mistakes that could set your business back. 

In short, a Shopify website development specialist can take your store from mediocre to magnificent. So, if you’re serious about growing your eCommerce business, it’s definitely worth considering hiring one.

Why Should You Hire a Shopify Specialist For Your Shopify Website Design? 

1). Save Time and Speed Up Marketing Efforts

If you’re looking to set up an online store quickly and efficiently, hiring a Shopify specialist can prove to be a game changer. With their deep knowledge of the Shopify platform and experience following the best practices in terms of design, development, branding, and the end-user experience, Shopify website development experts can help your business get in front of your prospective customers in reduced turnaround time. This will not only let you focus on things apart from Shopify website design and development, but will also speed up the time to market, giving you a competitive edge over your competitors!

2). Work That Makes Your Brand Stand Out (Literally!)

Want to make your store stand out in the crowded eCommerce landscape? Hiring a Shopify expert can ensure that your online store is top-notch and functioning at its best. Shopify specialists have core competencies in skills such as HTML, CSS, JavaScript, and Liquid, which enables them to create a customised store which is not only visually appealing and user-friendly but also captures the brand’s voice. So be it Shopify website design, Shopify website development, or digital marketing efforts to help your brand succeed in the competitive world of eCommerce, hiring Shopify specialists is a no-brainer!

3). To Provide Assistance as Store’s Needs Changes

Is your store facing a downtime error? Or, do you want to integrate additional features to your eCommerce store? Either way, hiring Shopify specialists from an industry-leading Shopify website development company can make a world of difference in the success of your online store. These experts are easy to reach out and are well-versed in the platform’s nuances to ensure that your store is always running smoothly, have optimised site speed and functionality, and troubleshoot issues as and when they arise. So, if you’re looking forward to having a visually enticing as well as end-to-end well managed online store, hiring Shopify specialists is the key to achieve it!

4). Because Outsourcing Shopify Website Development is Cost-Effective

In the long run, hiring a Shopify specialist is a cost-effective solution for your businesses looking to establish an online presence. Building an in-house team of Shopify website development experts needs significant investment in resources, training, and time. In contrast, a Shopify expert comes equipped with the expertise and experience needed to launch an eCommerce store quickly and efficiently, without the added cost of maintaining a full-fledged team. Plus, upon hiring, you’ll have access to valuable insights and latest updates, ensuring your online store has an edge over your competition.

Final Words

Here we are at the concluding section for the guide – How to Find the Right Shopify Specialist to Set Up Your Online Store? Remember, finding the right Shopify website development expert to set up your online store can be a daunting task, but it’s crucial for the success of your business. With the plethora of options available, it can be overwhelming to choose the right one. However, by carefully considering factors such as experience, expertise, and pricing, you can narrow down your choices and make an informed decision. Remember, your online store is your digital storefront, and having a competent and reliable Shopify specialist by your side can make all the difference in creating a seamless and profitable online shopping experience for your customers. So, take your time, be diligent, and soon enough, your business will be thriving in the digital marketplace.

Uh-oh! Did your search for the right Shopify expert hit a roadblock? Don’t let it demotivate you and make your store a DIY blunder. We’re a Shopify website design and development company based out of Lincoln, Lincolnshire. We’ve helped countless businesses set up their shop on Shopify and watch their sales skyrocket, are you willing to take your business to the next level? Connect with us now!

Categories
Design

Maximizing User Experience: Best Practices for eCommerce Web Design

eCommerce web design

Can you believe it takes only 50 milliseconds for users to gauge whether your website is attractive or not? 38% of users will instantly switch to other websites if they are disappointed with web design. With e-Commerce platforms growing ever more than before, it becomes inevitable to have a user-friendly and versatile website that expands your business.

Whether you hire an eCommerce Web Design company or have your designing team, there are several key points to remember for creating outstanding web designs. This blog will discuss essential things to consider when designing a business website.

What makes a perfect eCommerce Website design?

An E-commerce website is much like setting up a physical store on a digital platform. To build a stunning eCommerce web design, ask yourself a few questions, such as how you will entice users to buy your products or how to create effective product descriptions. Your eCommerce web design should offer a seamless user experience and make your brand stand out from the rest of the industry. But, most importantly, you need a functional yet attractive web design that is easy to navigate.

Why should you use the Best Practices for eCommerce web design & development?

Imagine a scenario where your users shop on an ecommerce website with a too-light web page with almost invisible text or a hidden navigation menu. Do you think they will get a pleasant experience? They will immediately switch to your competitors’ websites or leave a bad review. That’s why it is important to use these best practices when building an ecommerce website.

A well-designed ecommerce website can help build credibility and trust among visitors. A website with a clear and easy-to-use interface, well-organized product pages, and intuitive navigation can make the shopping experience more pleasant. Here are some more reasons to use best practices for an ecommerce web design : 

  • To increase conversion rate: There is no better way to convert visitors into sales than engaging them in an interactive, easy-to-use website. Make it simple for them to join your brand.
  • To promote and establish your brand: Craft a design that speaks for you! If you don’t believe it yet, look at the logos of famous brands such as Apple, Macdonalds, Starbucks, and Twitter. Investing in web design can take your business to the next level of success.
  • To offer an incredible customer experience: Imagine yourself as a customer; what do you really want? A visually appealing, easy-to-use, and fully functional website is all we need for a satisfying customer experience. Let’s not complicate things. Hire an ecommerce agency that has a comprehensive knowledge of all aspects of web designing and development.

Also Read: How to Choose the Right eCommerce Marketing Agency?

What are the Best Practices for eCommerce Website Design:

ecommerce
Here are web designing best strategies you can adoption your ecommerce website development for desired results.

1). Use Impressive product images:

Use high-quality product images with multiple views, zoom functionality, and alternate images to help customers visualize the product. Use a white background for product images to give a consistent look and feel.

2). Craft a unique Home Page design:

The first impression lasts forever, and in the online shopping business, it starts with your home page. A home page with a clear message, appealing images, and informative videos can grab users’ attention quickly. It must state the advantage of using your product and effectively represent your brand’s identity. A professional eCommerce agency should be able to create an irresistible home page that entices users to shop with you.

3). Create a Mobile-responsive design:

With most internet traffic coming from mobile devices, it’s essential to have a mobile-responsive eCommerce website. Your website should be accessible and responsive on mobile devices, tablets, and desktops. 

4). Add Powerful product descriptions:

Product descriptions are essential in eCommerce websites, and it’s crucial to have clear and concise descriptions for your products. Ensure your product descriptions include all necessary information, such as product features, benefits, specifications, and images. This information helps your customers make informed decisions about the products they want to purchase.

5). Use dynamic CTAs:

CTA, or Call-to-Action, is an essential element of web design that encourages visitors to take a specific action, such as making a purchase. Use contrasting colors, such as a bright color for the button and a dark background, to make it stand out. Also, ensure the text on the button is clear and concise, such as “Buy Now” or “Shop with Us.”

6). Ensure Smooth Navigation:

One of the most crucial aspects of eCommerce web design is having user-friendly navigation. Your customers should be able to navigate your website effortlessly and find what they’re looking for without any difficulty.

7). Easy checkout Process:

An easy and hassle-free checkout process is essential for an eCommerce website. Ensure you provide clear instructions throughout the checkout process, including payment, shipping, and delivery options. 

8). Search functionality:

It helps your customers quickly find what they’re looking for. Ensure your search functionality is easy to find and includes filters that help your customers narrow their search results. An experienced eCommerce web development agency will always focus on improving search functionality features while designing eCommerce design for their clients.

9). Let it reflect your brand:

As a business owner, you don’t want your customers to forget your brand name. That’s why ensuring that your webpage has consistent branding across all the pages is crucial so that your visitors don’t feel lost when navigating the site. Your website’s design should match your brand’s color scheme and logo.

Final Words:

The success of any online business relies on the website and its features. Hence, it is crucial to craft an extraordinary eCommerce web design that can potentially gain visitors’ attention. An eCommerce web design company that follows the above-mentioned best practices is highly likely to deliver successful results for your business. Remember that there is no shortcut to creating a perfect ecommerce web design- give your users a true shopping experience and a reason to fall in love with your brand!

Are you looking for an experienced and reliable eCommerce agency? Get in touch with DNA Web Studio, a professional eCommerce Web designing company in Lincoln, Lincolnshire, that helps you design a unique and profitable website for your online shopping business.

Categories
Design

Best Tips for Designing Landing Pages That Boosts Your Conversion

best tips for designing landing page

Welcome to the Topic “Best Tips for Designing Landing Pages That Boosts Your Conversion”

Designing a landing page increases conversions is crucial for any website owner. A landing page is a webpage that a visitor lands on when they click on an ad, email or any other digital location. It mainly converts leads into sales by inviting visitors to check your product or service. As a result, the landing page makes a strong impression on visitors and has a high potential to increase your sales. 

The website landing page design may sound too complicated for inexperienced users, but it is not. Using simple ideas and creativity can help you create a design your users will love. Perfect for achieving short-term goals, it has a call-to-action button for a prompt response to your marketing campaigns. In short, you need a solid landing page design that offers visitors an unparalleled web experience. If you are learning to create a landing page design for a digital marketing campaign, this article is for you.

Tips to Create an Outstanding Landing Page Design

Tips to Create an Outstanding Landing Page Design

Whether you hire a web design company or a freelancer, you must know the basics of designing an outstanding landing page for digital marketing campaigns. Here are six simple tips to make an interactive landing page design. 

Determine Your Goals

Before you move on to the design thing, it is essential to identify your goals for using a landing page. Whether you want it for brand promotion or use it as a source of lead generation, although the final decision is up to you, you must be clear on what you want from your landing page, as it can make the designing process much more manageable. 

Start with a Layout

A good landing page is incomplete without these basic elements: 

  • A relevant headline
  • Brief description of the product/service you are offering
  • A lead-capture form
  • Eye-catching and relevant visuals
  • Call-to-action

Incorporating these essential elements appropriately gives you desired results. A clean, uncluttered layout with a short information form for customer details makes a perfect website landing page design. 

Write Detailed Product/Offer Description

Landing pages are designed to entice customers to buy a specific product. Thus, it is essential to highlight prominent features of the product on the landing page. If you do not wish to provide a detailed specification, atleast give a brief overview of the product. A well-written product or description represents what you are selling, and the essential qualities make it worth purchasing.

Write a Powerful Copy

We know it is difficult to reach out to your audience and convert them into sales in this cut-throat competition. But, with a powerful copy, you can do it. Let’s understand how you can do this.

  • A compelling copy makes your audience believe in you and your product. Start with a headline that catches visitors’ attention as soon as they visit the page. The headline is the first thing visitors see when they land on a page. The design should grab the visitor’s attention and encourage them to keep reading.
  • The body part must have a short yet informative description that gives brief information about the offer. Know that users will respond to your proposal only if they benefit from it. Hence, put more emphasis on what you offer in exchange for their personal details.
  • The footer should have your contact information so visitors can contact you if they have questions.

It is crucial to use bullet points and subheadings to break up the text and make it easier to read.

Include a Call-to-Action (CTA) Button

Don’t complicate things with too many action buttons. Pick a single yet impactful call-to-action button that encourages visitors to respond promptly. The size and colour of the CTA button also significantly impact the conversion rate. The CTA button should be large enough to be visible at first glance but not so big that it conceals other essential details.

Use Visually Appealing Images

It is observed that it takes only 8 seconds to create a lasting impression on the visitors. So why not make it perfect? People are usually more quickly impressed by pictures than words, so including visuals works best when designing a landing page. 

Most web design experts suggest having at least one visual image above the fold. Use contrasting colours to highlight key areas of your web page. When it comes to colour, orange and green colours are known to increase the conversion rate drastically. For instance, if you use a blue background for a landing page, compliment it with an orange CTA button to bring a sense of excitement.

Pay More Attention to Content Than Anything Else

In the case of a landing page, “Less is always More’. A cluttered page has a significantly high chance of users getting confused or distracted. The simpler your landing page is, the easier it gets for the audience to understand the context. Your landing page will look more appealing to the audience when you embrace the white space.

Also Read: User Experience Design and Your Website

Avoid Distractors

If you want your audience to focus solely on your landing page, you must not add any internal or external links to it. Limiting the exit opportunities ensures that your visitors stay focused on where they are.

Make it Mobile-friendly

When you incorporate media such as GIFs, videos, or images in your page, be sure that visuals are responsive on mobile. A landing page that is difficult to navigate or slow to load on a mobile device will likely result in a high bounce rate and low conversions. While choosing images for landing page design, use your imagination and experiment with your creativity to stand out from others.

End Note

Driving more traffic to one’s website is the need of the time. Thus, the need to have an impressive landing page for your business website is unavoidable. When designing a landing page, it is crucial to keep in mind the page’s main objective and to use critical elements such as strong headlines, persuasive copy, high-quality visuals, a clear CTA, and a visually appealing layout.

At DNA Web Studio, we believe in crafting interactive land page designs that are both user-friendly and gainful. Our Digital Marketing services and landing page design services will improve your business’s bottom line in no time. Seems helpful? Drop by or connect with the team!

Have any questions regarding the topic “Best Tips for Designing Landing Pages That Boosts Your Conversion” feel free to comment below.

 

 

Categories
Marketing

What Are SEO Services & What Do SEO Company Services Include?

SEO Company services

Welcome to the Topic “What Are SEO Services & What Do SEO Company Services Include?”

What are SEO services? – Essential Things to know about SEO Company Services

If you’ve heard the word “SEO” before but don’t know its meaning yet, you’ve landed on the right page. With almost every business, from education and health to finance, going online, it is essential to have an interactive business website that drives more sales to your business. But, with so many websites already on digital platforms today, how can you make your website rank in search engines? SEO services can make it easy for you with proven search engine ranking strategies that can boost your performance on the internet in no time. 

What are SEO services? 

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SEO services are primarily offered by an SEO company, SEO consultant, or freelancer to increase organic traffic to your web page, which indirectly converts into sales for your business’s growth. SEO services include many strategies to improve your position in search engine results. From content speed to keyword, your SEO consultant optimizes the website using different tactics to increase visibility so that your website can reach its potential customers. 

Why should you consider using SEO services?

Research shows that more than 75% of searchers don’t click past the first search engine results page. Thus, if your website does not appear on the first page of the SERP, your visibility is likely to be affected.

The benefits of using SEO services are countless. Here are some reasons why investing in SEO services is crucial for your business.

  • Improves brand awareness.
  • Keeps you updated with regular reports.
  • Increases genuine, high-quality traffic to your website.
  • Budget-friendly alternative for brand promotion 
  • It helps you make better decisions from the performance analysis.
  • It enables you to design an easy-to-navigate website.
  • Offers better Returns On Investment(ROI). 

Another reason you need a professional SEO services company is that an SEO service requires sound knowledge of diverse technical skills that take time and effort to learn. Hiring the best SEO company that knows their job removes unnecessary pressure so that you can focus on your business operations.

What is included in SEO services?

Before you hire an SEO agency, it is essential to know what is included in their services so that you aren’t disappointed after investing in them. An SEO team usually provides their clients with the following services to increase their online visibility and, thus, their customer base:

Keyword Strategy

It is most important of all to understand that users on the internet encounter your website through the keywords they search for. Thus, if your webpage contains specific terms that the user is looking for, you might retain a large audience. Keyword strategy typically includes analysis of the latest keyword trends, SERP analysis, and competitive analysis. The final result you get is the keyword your audience is most likely searching for on their browser.

Website Support

When you are implementing SEO strategies for your website, you may need website support to ensure that the new content is optimized for your site regularly. A professional SEO consultant can take your company to the next level with effective website support SEO services.

On-page Optimisation

On-page optimization is a roadmap to success on online platforms. These services optimize your website by regularly monitoring its performance. On-page tactics include structured content, graphics, metatags, internal links, a website architecture audit, speed, layout, and user-friendliness of your website. On-page optimization is essential to SEO services because improving your website’s internal features helps you create a visually appealing and engaging website that your audience would like to see.

Off-page Optimisation

Off-page SEO is a way to improve your search engine rankings without actively using your website. Using links from external websites is one common approach used in off-page SEO. Guest posts, backlinks, and social media engagement are some examples of off-page SEO techniques used to increase your visibility on the internet. Off-page SEO represents that your website is worth the attention and has quality content that inspires others on the internet to provide backlinks.

Also Read: White Hat and Black Hat SEO Explained

Content Analysis

To increase organic traffic to your website, you must post high-quality content that is useful to the visitors. With meaningful content, your website will likely retain control of Search Engine Results, and more traffic will be directed to your website. An experienced Seo consultant gives you valuable tips and suggestions to improve your content. 

Competitor Analysis

In this time of fierce competition, checking on your website’s performance is not enough. One must keep an eye on their competitor’s ranking and traffic to their website to devise a more robust strategy. SEO agencies can use competitor analysis tools to identify how well their competitors are doing on search engines. Competitor analysis helps you understand the keywords to target, subjects you should choose for articles, etc. Ensure that the SEO agency you hire provides you with competitor analysis services for better results.

Reporting

Monthly reports on your website performance show how well the SEO strategy works for your business. SEO specialists continuously monitor organic traffic, keyword ranking, and search trends so that you can make better decisions for your organization’s benefit. A professional SEO agency must include weekly or monthly reporting to its clients without hiding essential details.

Final-words

Now that you’ve understood what SEO services are and how they can be helpful in the growth of your business, we assume that you are ready to plan a strategy for the next project. 

Remember that SEO services are a thoughtful investment that has the potential to reach more customers than conventional marketing standards. Thus, using SEO services will yield fruitful results if you are new to digital marketing or already have an active business website. At DNA Web Studio, we understand your business requirements and offer quality SEO services that will improve your company’s return on investment(ROI).

If you are planning to hire a professional SEO consultant who could understand your project requirements and develop a solid action plan to drive more traffic to your website, DNA Web Studio is a perfect choice.

Have any questions regarding the topic “What Are SEO Services & What Do SEO Company Services Include?” feel free to comment below.

 

 

 

 

 

 

Categories
Marketing

The Meaning, Significance, and Benefits of Social Media Branding

The Meaning, Significance, and Benefits of Social Media Branding

Welcome to the Topic “The Meaning, Significance, and Benefits of Social Media Branding”

The role of social media in people’s lives is well known. Social media platforms such as Facebook, Twitter, Linkedln, and Instagram have become integral to people’s everyday routines. These are being used by more than 50% of the planet’s population. So why would businesses not take advantage of this trend? Nearly all major brands are reaping the benefits and using social media to make their companies bigger and more profitable. By properly presenting their respected firm on Facebook, Instagram, Twitter, and other social media platforms, they are retaining the focus of their existing clients and gaining visibility among new customers.

One of several social media marketing strategies for a business is social media branding. Businesses use social media for advertising their brands quickly, economically, and efficiently. Let’s understand social media branding and its importance in more detail.

What is Social Media Branding?

What Is Social Media Branding?

A brand represents how people view your company and its products and services. In the current competitive era, a distinctive brand identity is necessary to increase sales, create leads, stay ahead of the competition, and optimize profitability. When businesses use social media platforms to create this unique brand identity, this is called social media branding.

Why is Social Media Branding Important?

Due to its extensive use and prevalence, social media has become a common term in the marketing industry and has greatly altered it. Social media is now a smart means for people to communicate with brands. So, to capture the targeted market and get the benefits your peers enjoy, you must enhance your social media presence. Social media branding is critical for creating a positive impression of your brand and for multiple other reasons. Including those listed below, social media branding is a key marketing strategy.

  • Social media sites are super competitive, where almost every business attempts to find and keep loyal clients. Your ability to link with a valuable audience and turn them into leads can be substantially improved if you have a solid brand persona on social media.
  • A strong digital identity boosts the efficacy and performance of your social media campaign.
  • Worldwide, there are billions of people who use social media. If you are focused on social media branding, you can take advantage of a significant portion of the global total.
  • Social media branding enhances the appeal of your brand to buyers.
  • Advertising your brand on social media enables you to interact with your customers more effectively.

Perks of Social Media Branding

When it comes to generating leads and increasing sales and revenue, social media marketing offers a plethora of pros. It assists businesses in gaining customer attention, growing market size, and making their brand more credible. Below is a brief explanation of the various benefits of social media branding.

Cost-effectiveness:

Social media platforms are free to use. Businesses do not have to spend money to set up their social media profiles. Social media branding, as a result, is far less costly than conventional branding methods. This makes social media branding an attractive marketing choice for small and new businesses looking to reduce marketing costs.

Increased brand awareness:

One of the critical aims for small and medium-sized businesses is brand awareness. It pertains to introducing your company and the products and services you offer to a bigger group of people. Social media branding is an excellent way to build brand awareness to reach customers, acquire additional insight, and expand your business.

Competitive advantage:

To distinguish yourself, you must present your brand distinctively and creatively. When done correctly, social media branding improves your company’s image among the targeted audience and gives you a competitive advantage.

Also Read: Social Media In 2022: 5 Things You Need To Know

Easy reach to potential customers:

Social media branding makes it easier to engage with new buyers on social media. It’s a fantastic way to boost involvement with potential audiences and connect with them on a completely different level.

Tips to Enhance Social Media Branding

Tips to Enhance Social Media Branding

Know your business and objectives:

Understanding your business is the first and most important step in conducting social media branding right. Determine what kind of items and services you offer, what you want to attain, what you want to communicate to your audience, and so on. Once you have answers to these questions, you will be able to implement the best social media branding strategy.

Know your audience:

Understanding the nature of your target audience is essential for effective social media branding. Determine the things like the nature and type of audience you want to reach. For example, if you are targeting a particular age group or gender, your social media branding strategy should be in accordance with that.

Choose designs wisely:

For the purpose of social media branding, you cannot simply use any layout and style. Color, font, typography, and other visual components are important in making a lasting impact on the viewer. Hence, everything in the design should be chosen carefully, and keep your objectives and audience in mind.

Take care of the content:

Content is the king of any marketing strategy. The same holds true for social media branding as well. If the content is dull and weak, your social media branding efforts are more likely to falter. Make sure your content is powerful and convincing enough to make your social media branding strategy a win.

Endnote

Social media branding has become a crucial component of marketing strategy. Whether it’s a small shop or a large, well-established company, social media branding is mandatory for a business’s success. Regardless of what products or services you offer, you’ll need social media branding to make your business thrive.

Social media branding involves more than just creating a social media presence. It is a continuous process that needs ongoing efforts, which only an experienced social media management company like DNA Web Studio can provide. If you are still not using social media branding as a part of your marketing strategy, you must start it today. Contacting a reputed social media marketing company is always the right choice to do social branding appropriately.

Want to take your online presence to the next level? Connect with DNA Web Studio for social media branding and leave your competitors in the dust!

 

 

 

 

 

 

 

 

 

 

 

 

 

Categories
Marketing

How to Choose the Right eCommerce Marketing Agency?

Choose the Right eCommerce Marketing Agency

Welcome to the Topic “How to Choose the Right eCommerce Marketing Agency?”

Online marketing is an effective way to expand your business in the current era. A powerful eCommerce strategy will dramatically drive more traffic to your business website and build a solid brand reputation in the market. Hence, when everything from education, banking, and shopping to fitness is going digital, choosing the right digital marketing agency that supports your marketing campaign and offers you quality eCommerce marketing services is deemed essential.

Why should you work with a professional eCommerce marketing agency?

eCommerce Marketing Agency

Working with a claimed leading digital marketing agency can be a nightmare, especially when they do not stick to their commitments. On the other hand, an experienced ecommerce web design company offers you exceptional ecommerce marketing services to ensure that your products are seen by the right people and convert those visits into potential sales for your business. As a result, having someone by your side when you need them is critical to staying ahead of the competition.

A digital marketing team with sufficient knowledge to provide practical suggestions for improvement gives you peace of mind when you struggle to promote your product or find genuine customers.

eCommerce marketing services offered by Digital Marketing Agency:

eCommerce marketing services

An eCommerce marketing agency does much more than you can imagine. They create and implement online and offline promotion strategies for the growth of your business. Major ecommerce marketing services they offer include:

  • Strategic Planning and Consultation.
  • Content Marketing
  • Reports on the current status and result of the campaign
  • Social Media Marketing
  • Brand Promotion 

How to choose a reliable eCommerce marketing agency?

Finding a dependable agency that works for you on digital platforms is difficult but not impossible. With prior research and little homework, you can quickly find the best fit for your requirements. Here is a complete guide on hiring an eCommerce agency for a successful business.

They have an effective solution to all your queries: 

Modern problems need modern solutions, and your digital marketing team must be ready for it. They must know the current trends in technology and how to use the available resources to reach the target audience. 

When looking for a suitable eCommerce marketing agency, inquire about their ability to implement their ideas and request a relevant case study. They must have logical answers to all your queries and questions and must recommend your team with up-to-date suggestions when needed. 

Make sure they have enough experience: 

An experienced digital marketing team can bring the best of both worlds for you and your audience. Through their extensive experience in this field, they can increase the volume of visitors to your site and provide you with the content they expect from you. A win-win situation for both!

On the other hand, inexperienced marketing agencies offer unrealistic proposals that often fail to meet the client’s expectations. Thus, it is crucial to investigate how long the agency has been in this business and if they have worked enough to provide ecommerce marketing services for your next online campaign.

Whether it is eCommerce SEO, email marketing, or PPC ads, a professional eCommerce marketing agency leverages the right marketing strategy to promote your brand online. A reputable ecommerce marketing agency gives you realistic ideas for achieving your business goals. It implements a digital marketing strategy that has the potential to drive a high return on investment(ROI). 

Learn from the reviews of their past clients: 

Reviews mean everything in today’s world. While a good comment on your social media post can increase your sales, a bad review can damage your brand reputation in the industry. 

Conduct a complete background check of the company, know if they have a solid online presence, and read reviews from its previous clients to verify its credibility. The agency might not be the perfect fit for your business if you see plenty of negative reviews on their website. At the same time, having few negative comments does not necessarily mean that the ecommerce agency cannot deliver successful results. Thus, one should trust their instincts and make decisions for their long-term benefit.

Also Read: Trending in E-commerce: Voice Search

Compare fees from different agencies: 

Deciding your budget is crucial for any business when choosing ecommerce marketing services. Comparing rates from other companies will help you set a budget and give you multiple options for digital marketing campaigns.

Remember that high-cost services do not always guarantee success. Sometimes, small agencies that charge low rates offer better services and perform better than your expectations. 

Sometimes, two companies may have a significant price difference in their package with similar services. The difference may be because of their experience in this field or the strategic approaches they use for the project’s success. 

Be clear with your requirements: 

Every business has unique needs and specific goals to achieve. Thus, before hiring an agency, ensure they understand your project requirements and commit to fulfilling them before the deadline. Transparent communication is the key here. 

The more clearly you define your needs, the better the communication will be and the higher the chances of increased sales through your website or application. 

Endnote:

We hope this guide helps you make a thoughtful decision when choosing professional eCommerce marketing services. Finding an incredibly reliable ecommerce marketing agency that supports you from the beginning to the end of the campaign is challenging. It is important to work with one that uses the industry’s best practices to drive impactful results for your online business.

At DNA Web Studio, we help our clientele with comprehensive and custom digital marketing strategies and services that have awarded their business with a better online presence, upbeat statistics, and the belief that their competition is in the dust (or will be soon).

Ready to take your digital game to the next level? Let DNA Web Studio be your credible digital marketing partner in the wild world of online marketing!

Have any questions regarding the topic “How to Choose the Right eCommerce Marketing Agency?” feel free to comment below.

 

 

 

 

 

 

Categories
Development

Which Payment Gateway Should You Use?

Which Payment Gateway Should You Use?

Welcome to the Topic “Which Payment Gateway Should You Use?”

Digital Payments has crossed all the charts whether it may be revenue or innovations or bringing new digital payment gateways into the world. Due to the advancement in technologies and opportunities, various marketers are facing new challenges and competition in the quality of e-commerce payment gateways.

According to Internet World Stats, the total world users of the Internet accounted for 4.5 billion, with 58.7% of global penetration as on 31 Dec 2019. Out of which 57.2 million digital users’ accounts are from the United Kingdom, which is approximately 90.64% of UK people shop online and use some sort of payment gateway.

“Digital Payments and Contactless options are changing the way people shop and make buying decisions, it’s a mega-trend”

Mark Zuckerberg

Marketers have responded to these digital payment mechanisms as a paradigm shift by increasing the use of digital marketing. 

According to a report by Statista, retail e-commerce sales worldwide have grown exponentially, and by multi-folds, from £1,083.72 billion in 2014 to £3,411.77 billion in 2020. It is estimated that the worldwide sale is expected to grow to £5,306.65 billion by 2023.

“The total transaction value in the digital payments in the United Kingdom aggregates to £133,303m in 2020 and is expected to grow at a CAGR of 22.2% resulting in the total amount to reach £297,091m by 2024” 

Statista

Before jumping on to the conclusion on which payment gateway to use, we need to understand the foundations of payment gateway and the options available to us. 

In this article, we’ll be understanding what are payment gateways and payment gateways options including SagePay, PayPal, Stripe, and GoCardless.

Payment Gateway

In simple words, a Payment Gateway is a way to receive or make the payments. It gets the payment from your customer and settles an equivalent to you (business). It’s a software that creates the transfer of the transaction data possible from the merchant to the acquiring bank.

The whole payment process contains background parties which are involved to form the payment transfer possible.

The payment gateway acts as a medium to transmit the request between mediums involved including, Issuing bank, Payment Processors, Third-Party Bank or Merchant, and the Acquiring Bank.

Payment Gateways first captures the customer’s paid amounts within the Nodal checking account then it’s settled within the Merchants Bank as per the pre-decided settlement period of time. They even facilitate buyer and seller protection by being a mediator between both.

It provides multiple payment options to your customers and allows them to pay in any way they need like, MasterCard, open-end debit or credit cards, E-Wallet, QR Code, etc.

Payment Gateway Security

For both the merchants and the customers, the safety aspect is vital because of the sensitive payment information and therefore the funds are involved within the process. 

For that one should look out that the payment gateway they choose is following the right security standards.

Which Payment Gateway should you use?

As you almost certainly know, every payment gateway charges different transaction fees. 

Your goal when choosing the proper payment gateway for your online store is two-fold: 

  • To streamline the checkout process by integrating with the foremost commonly used gateways, and
  • To make sure that the prices incurred for each transaction don’t fret your profit margins.

Following are some of the Payment Gateway options to choose from:-

  1. SagePay

Sage Pay can be defined as a secure MasterCard and open-end debit/credit payment solution. It is employed by thousands of online and order businesses across the United Kingdom and Eire.

Some of the features of SagePay are-

  • SagePay is fully integrated with Kentico E-commerce Module.
  • It is easy to install and use.
  • It offers multi-currency payment options
  • 3D-Secure (Verify By Visa, MasterCard Secure Code)
  • PCI-DSS compliance for security

Sage Pay supports both 3D-Secure and PCI Compliance, which is a fraud prevention initiative launched by the MasterCard companies as a safer method for authenticating the consumer at the time of the transaction and MasterCard Secure Code PCI DSS providing security to scale back the danger of your customers’ card data stepping into the incorrect hands.

It offers three plans starting from £19.90/month for online flex options, £45/month for Online Plus option, and Online Corporate Price on application.

SagePay charges a fee of 1.99% on CC and 40p on debit card transactions.

  1. Stripe

Stripe is an e-commerce tailored-payment solution and a payment gateway accepting all major payment methods, including mobile payment providers like Apple Pay, WeChat Pay, Alipay, and Android Pay.

It’s a simplified PCI compliance procedure, with 135 supported currencies, and allows for integrating with other third-party platforms.

Stripe charges no setup fees. 

The quality package charges 2.9 percent + £0.24 per domestic transaction.

Additionally, there’s a fee for international card processing (1 percent). But Stripe also offers a customized solution and pricing package for giant businesses.

  1. PayPal

PayPal is one of the foremost widely accepted electronic payment methods within the world. It offers scalable solutions for businesses of various sizes. 

Through its gateway, PayPal offers processing of all the main credit and debit cards, and PayPal payments themselves, with various other methods.

Some of the features of PayPal are-

  • Sending/Receiving Payments 
  • Barcode Scanning Payment option
  • Express Checkout
  • Credit Card Reader
  • Bill Me Later Option
  • Online Invoicing and Inventory Tracking
  • Support of 26 currencies

PayPal has a fee of 2.9 percent + £0.24 per transaction.

Outside the US transactions are 3.9 percent + a fee supported the currency used.

PayPal’s Payments Pro charges £24.99 monthly for a subscription.

  1. GoCardless

Direct debit is one among the safest and most cost-effective ways of collecting payments. It’s automatic, fast, and improves your income so you’ll specialize in growing your business. With GoCardless accepting direct debit payments directly, makes it one of the few platforms offering DD integration in their payment gateways.

GoCardless payment gateway is regarded as a giant within the direct debit world, processing approximately $7 billion annually. They sell subscriptions and accept recurring direct debits payments.

GoCardless is currently available to users who collect payments in the subsequent currencies including GBP, EUR, AUD, NZD, SEK, and DKK.

GoCardless has a 1% transaction fee, which is capped at £2, making it one of the most affordable payment gateway options.

Have any questions regarding the topic “Which Payment Gateway Should You Use?” feel free to comment below.

Also Read: Trending in E-Commerce in 2022: Getting to Grips with NFTs

 

 

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